I knew it could be very successful and it exceeded our expectations. We are proud to have been the first to book the guys and I know we will continue to have a great working relationship
Minocqua, WI (Vocus) March 26, 2010
It may have seemed like a gamble, but the odds appear to have been stacked in favor of Lake of the Torches Resort Casino when they became the first casino to book the Pawn Stars from the mega successful History show “Pawn Stars”. The trio made their first ever promotional appearance at the property last Saturday. There was no track record, but with thousands showing up daily at the Harrison’s Gold and Silver Pawn Shop on Las Vegas Blvd in Las Vegas since the show began, it was a calculated risk for the casino marketing team at Lake of the Torches.
The casino’s Director of Marketing Michael J. Broderick booked Rick and Corey Harrison as well as Chumlee to visit the casino Saturday afternoon, Mar. 20 and the results and reaction of fans and guests were overwhelming. More than 3000 people showed up from all over Wisconsin, Illinois and Michigan to meet the Pawn Stars, get their autographs, purchase official merchandise, win some cash, and have items appraised by the guys. The crowd persisted and the three reality celebrities stayed for six hours to assure that all fans had a chance to personally meet the stars.
“I knew it could be very successful and it exceeded our expectations. We are proud to have been the first to book the guys and I know we will continue to have a great working relationship,” said Broderick. He added, “It is very important to us that we provide unique opportunities and events for our customers, and their feedback was that meeting the Pawn Stars was just what they were looking for.”
Situated on the shores of Pokegama Lake and nestled in Wisconsin’s Northwoods, the Lake of the Torches Resort Casino has a feel of a classic Northern retreat and reflects its Ojibwe culture and heritage. The casino has over 800 slot machines (including a high-limit and non-smoking area), 12 blackjack tables, Let it Ride, Three Card Poker, and three poker tables, a high-stakes Bingo Hall seating up to 500 persons, the Game Time Grill and the Eagle’s Nest Restaurant. The hotel has 101 well–appointed rooms, the Dancing Waters Lounge and the Woodland Oasis pool area. The 8,500 square-foot Convention Center with the Hall of Nations offers an outstanding venue for entertainment, receptions, trade shows, meetings, presentations and seminars. It is proudly owned and operated by the Lac du Flambeau Band of Lake Superior Chippewa Indians.
More information on upcoming events at Lake of the Torches is available at http://www.lakeofthetorches.com.