Employees Getting Motivated, Sales Increasing with Payback Incentives

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A new online employee motivation and sales performance enhancement tool, Payback Incentives, is inspiring workers and teams across the country. Book your free employee motivation demo by calling 716-433-7688 or visiting http://www.paybackincentives.com.

Motivating employees? Give them Payback Incentives.

The results are fast and clear – profitability, as proven by Volvo and Columbus McKinnon.

Payback Incentives, the web-based employee and sales awards incentive program, created in 2006 by J. Fitzgerald Group, has been fully upgraded and re-launched.

This unique, motivational sales and performance solution has enhanced user functionality for employees and managers everywhere.

Columbus McKinnon Corporation of Amherst, New York, is the newest Payback Incentives customer. The company joins, among others, Volvo Construction Equipment North America, which has already realized $35 million in incremental sales from Payback Incentives over the past four years.

“In this economy, motivating employees is crucial,” said Jack Martin, Partner of J. Fitzgerald Group. “Payback Incentives is the easy, affordable way to drive sales, enhance attendance and trainings, emphasize the importance of accident prevention and manage your awards program.

“And it allows you to run multiple employee motivation programs at once, target specific products or initiatives, and nail the ‘now opportunities’ in your customer lists.”

Carmel Cerullo-Beiter, Partner, J. Fitzgerald Group, said, “The program places a stronger focus on the real performance of individual employees – from front line sales to call center managers and more.

“The results are fast and clear – profitability, as proven by Volvo and Columbus McKinnon.”

Rob Beightol, Director – Product Management & Marketing Communications at Columbus McKinnon, explained, “When our company was searching this spring for a rewards program for our dealers, we had numerous goals for the program.

“It had to be easy to use for the dealers, offer maximum flexibility, and contain a user-friendly interface. The program that J. Fitzgerald Group developed for us met all of these goals and the ultimate goal – driving incremental business.”

See the new employee motivation program, learn about the features and benefits, and schedule a demo now at: http://www.paybackincentives.com

Payback Incentives allows employees and managers to enter sales and performance data on a secure, company-branded website, monitor ongoing personal and team performance, and then receive diverse cash and prize options.

Unlike other employee motivation and incentive award programs, Payback Incentives:

  •      Offers any type of award – from cash to trips, cruises, valuable catalog gifts and more – users are not restricted to one award or a limited set of options, as with so many other programs.
  •      Requires minimal administration time, with easy card and award approvals, rapid tax form management and other program streamlining features.
  •      Has the ability and flexibility to create, launch, monitor and manage multiple awards programs and sales teams, simultaneously. Clients may change parameters, awards and other program logistics on the fly and provide ongoing communications to excite and motivate.
  •      Provides awards based on individual performance.
  •      Helps companies track and manage customer and prospect lists.
  •      Dramatically enhances enthusiasm in attendance, trainings, “star” retention, and any other employee program that requires immediate, measurable outcomes.
  •      Complies fully and transparently with company brand and communications standards.

When launched in 2006, Payback Incentives initially offered American Express reloadable and single-use cards as awards. But now, there is a wide array of choices, including Visa reloadable and single-use cards, cruises, trips, catalog items and more.


Founded in 2002, J. Fitzgerald Group is North America’s premier Sales Enablement Solutions enterprise.

With a decade of internationally proven success in traditional and online advertising, J. Fitzgerald Group focuses strictly on using professional, brand-controlled expertise to help companies drive and enhance sales.

With J. Fitzgerald Group as a dedicated partner, clients strategically push new and existing products, know their customers more intimately and target developing marketplace opportunities.

With Payback Incentives, the awards incentive solution, and i-Marketingonline, the easy, regional promotions tool, J. Fitzgerald Group empowers its client partners to close the sales loop – from training to marketing to incentivizing.

More about Columbus McKinnon Corporation

Columbus McKinnon is a leading worldwide designer, manufacturer, and marketer of material handling systems and services, which efficiently and ergonomically move, lift, position, or secure material. Key products include hoists, actuators, cranes, and lifting and rigging tools.

With a rich 135-year tradition, the company is focused on commercial and industrial applications that require the safety and quality provided by its superior design and know-how.

For more information, please contact Jack Martin at J. Fitzgerald Group, 716-433-7688 or visit http://www.jfitzgeraldgroup.com.


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Jack Martin and Jenifer Fricano
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