ISAs Remain the Most Popular Investment Product for the Fourth Year in Row

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Findings from the 6th annual TD Waterhouse Investor Confidence Index1, an independent survey that gauges current and future UK investor sentiment, have found that ISAs remain the most popular investment product among respondents for the fourth year in a row.

TD Waterhouse ISA products overview

Findings from the 6th annual TD Waterhouse Investor Confidence Index1, an independent survey that gauges current and future UK investor sentiment, have found that ISAs remain the most popular investment product among respondents for the fourth year in a row.

Two-thirds (66%) of those surveyed have invested in a cash ISA over the last 12 months over any other investment product. While stocks and shares ISAs remain the second most popular choice with nearly half (47%) of respondents, and they appear to be especially popular in the South-East with 60% respondents in this region alone choosing to invest in this type of ISA.

The independent findings concur with TD Waterhouse ISA account opening activity, which also shows continued interest equity ISA investment as new account openings double in the first few months of 2011 compared to the same period last year.

Darren Hepworth, Trading and Customer Services Director, TD Waterhouse, comments: “The combination of continually low interest rates and last year’s increase in ISA investment limits to £10,200 has certainly helped to boost the popularity of equity ISA investment. New ISA account openings at TD Waterhouse have surpassed previous years figures for the third year in a row and with ISA allowances increasing again to £10,680 on the 6th April investors have more scope to buy shares and equity funds through their ISA or diversify into international markets.”

TD Waterhouse offers a wide range of investment choices to help investors diversify their portfolios allowing customers to hold UK and International equities, unit trusts & OEICs (Open Ended Investment Companies), investment trusts, gilts, bonds, REITs (Real Estate Investment Trusts) or ETFs (Exchange Traded Funds) in their ISA.

Depending on their risk appetite, customers can choose from funds which invest in emerging markets or commodities, high income or sovereign bonds, amongst others. Fund investment is not without risk but TD Waterhouse ensures customers can choose investment instruments with varying degrees of risk to suit their individual needs.
TD Waterhouse trading rates do not apply to funds and customers can choose from around 1,200 discounted funds from some of the UK’s leading providers, over 800 of which have a 0% Initial Sales Charge (ISC).

There is no annual administration fee charged on a TD Waterhouse Trading ISA with a balance in excess of £5,100 (an annual administration fee of £30 + vat is charged on ISA’s with a balance of less than £5,100). The annual administration is not charged on a TD Waterhouse Regular Investment ISA regardless of the balance (see TD Waterhouse ISA products - overview table).

The value of your investments can go down as well as up. You may not get back all the funds that you invest. Please note the tax treatment of these products depends on the individual circumstances of each customer and may be subject to change in future. The potential for profit or loss from transactions on international markets or in foreign denominated currencies will be affected by fluctuations in exchange rates.

TD Waterhouse is the UK’s leading execution only broker2 with trading rates starting from £8.95. Only 15 or more eligible trades per quarter are required to qualify for TD Waterhouse’s frequent trader rates3.

For more information customers can log on to http://www.tdwaterhouse.co.uk

About TD Waterhouse:

TD Waterhouse is the UK’s leading execution-only broker†, servicing approx 200,000 UK customers with over £3.77 billion in customer assets (stocks and cash) under management. It is a subsidiary in the TD Bank Group (TDBG), the 6th largest bank in North America by branches. TDBG has 74,000 employees in offices around the world, serving 19 million customers with client assets of CDN$620 billion (as at 31, October 2010). † Source: Compeer based on daily average retail trades for TD Waterhouse including its white label partners, as at January 2011.

TD Waterhouse provides UK investors with simple, fast and easy share dealing services - combined with high quality news and information from leading providers including AFX and Morningstar (Hemscott) - to both active traders and longer-term investors. These include UK and international equity trading, Individual Savings Accounts (ISAs), Regular investment accounts, Self Invested Personal Pensions (SIPPs) and Contracts for Difference (CFDs).

TD Waterhouse is authorised and regulated by the Financial Services Authority (FSA), 25 The North Colonnade, Canary Wharf, London E14 5HS (FSA registered number 141282), member of the London Stock Exchange and the PLUS market.

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Karen Garner
TD Waterhouse
+44 (0) 113 346 2946
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