Emota Receives Second Round Funding from National Science Foundation

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$500,000 grant award is part of NSF's 2011 SBIR Phase II program

http://www.emota.net

Emota believes there is significant market for consumer-oriented, social-based, self-care solutions that can integrate gracefully with professional medical monitoring solutions.

Emota.net Inc. is proud to announce that it has received a second round of funding from the National Science Foundation. The $500,000 grant is awarded as part of National Science Foundation's 2011 Small Business Innovation Research (SBIR) Phase II program. The grant is awarded based on progress Emota made in product, market and business model validation during the NSF-funded Phase I research in 2010.

"Normally, less than half of NSF Phase I grants are awarded Phase II funding, and we heard that the selection process is much more competitive this year compared to the past. We believe that this award is an important recognition that we are on the right track to deliver to market a new class of assistive technologies to improve the quality of life and wellbeing of the elderly, and to reduce the overall cost burden of aging on social and private health systems," said Paul To, CEO & Founder of Emota.net Inc.

Emota envisions the digital transformation of the aging process through the application of emerging technologies to change the context of caregiving from a medical to a familial one. Today’s telehealth solutions focus on medical aspects and ignore social psychological needs, a sense of contribution and connection for older adults. Research has shown that social isolation significantly increases health risks. Conversely, even a small increase in perceived emotional support results in significant improvement.

Emota's focus is to commercialize a social and emotional connectedness platform designed to create an always-on supportive presence around older adults that reduces social isolation, and improves medical adherence and wellness. Our platform integrates with existing Health IT and telehealth systems to provide a holistic patient-centered solution, focusing not just on medical needs, but on the emotional and social aspects of aging.

Three powerful market forces intersect to create a new context in elder care: (1) Reducing re-hospitalization has become a National priority, (2) New recognition that family caregiving needs to be an integral part of health care, and (3) Seismic shift in age mass.

One in five seniors discharged from hospitals are readmitted within the month. Research indicates that a “failing support system appeared to be the most important factor of influence in this respect.” The American College of Physicians now encourages doctors to recognize the value of family caregivers as part of the care plan. The benefits of social connectivity are well documented. “Supportive social ties enhance physical and mental health among older adults whereas social isolation, loneliness and stressful social ties contribute to a higher risk of disability, poor recovery from illness, and early death.”

Emota believes there is significant market for consumer-oriented, social-based, self-care solutions that can integrate gracefully with professional medical monitoring solutions. We believe that commercial success could kick start an ecology of similar, emotional connectedness solutions and technologies that would benefit the lives of the elderly, and other isolated groups as well.

Emota is comprised of a group of doctors, scientists and inventors who possess a unique vision for the future of aging in America. Their goal is aimed at inventing applications that make the elderly feel and stay connected to a support group, such as their friends, families and doctors.

For more information on the exciting future that Emota envisions, visit their website: http://www.emota.net

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