Chicago (PRWEB) October 26, 2011
Chicago-based InStadium, a dynamic digital media network at live sports venues, announced its debut as the newest and only unwired network in the recently released Nielsen Fourth Screen Network Audience Report. The report, which revealed results for the second quarter, listed InStadium as the eleventh largest location-based national network for visits by adults 18 and older.
“Inclusion in the Nielsen Fourth Screen report, which is widely recognized as the industry gold standard for measuring location-based media, validates the size of our unwired audience and provides trusted metrics around emerging media networks. We are proud to be included,” said David Kissel, president and CEO of InStadium.
In a time when brands are trying to stand out from the media clutter to connect with consumers, stadiums offer a large, captive audience outside of the home.
“We offer the ability to deliver dynamic messaging on the incredible visual assets inside stadiums at tremendous audience scale, through the high definition, LED screens where fans see replays, game statistics and more. Fans expect and welcome messaging because it is an integral part of the entertainment experience of going to a game,” Kissel said.
The recent Nielsen quarterly report included measurement for 250 non-exclusive InStadium venues and achieved 12.6 million estimated visits offering significant reach to advertisers. InStadium can deliver television creative, interactivity and CRM. The company has worked with many blue chip brands to implement successful programs across categories.
Paul Lindstrom, senior vice president of Nielsen OnLocation said, “We’re pleased to have InStadium join the Nielsen Fourth Screen Network Audience Report. The InStadium unwired network provides an interesting way to reach a large audience of engaged consumers outside of the home.”
InStadium, a dynamic digital media network of more than 650 professional and collegiate sports venues, was founded in 2003 and is based in Chicago with offices in New York and Los Angeles. The InStadium network allows advertisers to deliver marketing communications campaigns to captive large audiences via high definition videos, LED screens and more. InStadium has worked with a variety of clients in the automotive, consumer product goods, entertainment and media, government and public service, personal care, leisure, pharmaceutical, retail and restaurant industries. For more information, visit http://www.instadium.com.
Nielsen Holdings N.V. is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit http://www.nielsen.com.