Having a Facebook page and interacting is a good first step, but (for storeowners) displaying their products on their Facebook page connects their fans to actual purchasing opportunities.
San Diego, CA (PRWEB) October 20, 2011
Miva Merchant users can choose between a standard, or default social commerce template, and a customized template that includes a consultation with a Miva Merchant in-house Web Developer.
Both templates include the ability to edit and control the products being displayed via the Miva Merchant Admin, and all orders are processed via the Admin, rather than through Facebook.
“As users gravitate towards spending more time on Facebook, ecommerce store owners need to follow,” says Miva Merchant COO and President, Rick Wilson.“Having a Facebook page and interacting is a good first step, but (for storeowners) displaying their products on their Facebook page connects their fans to actual purchasing opportunities.”
Nowadays, social media is a primary influencer when it comes to online purchasing habits. A recent Nielsen study found that roughly 22.5% of time spent online is spent on social networks and blogs. The same Nielsen study also found that consumers overwhelmingly trust the opinions of other consumers when it comes to purchasing decisions.
Social commerce products help to bridge the gap between social networking and online shopping, allowing users to purchase products from the same place (in this case, Facebook) that they interact with and receive shopping advice from friends and family.
About Miva Merchant
Miva Merchant offers a complete ecommerce solution consisting of PA-DSS validated shopping cart software, PCI compliant ecommerce hosting, credit card processing services and custom website design & development. Over 50,000 merchants use Miva Merchant’s highly customizable, intuitive and scalable ecommerce software.
These merchants range from hand-selected boutique product stores, to manufacturers directly integrating their manufacturing with distributor access and an online retail presence.