Vocus Marketing Software Suite Goes Mobile

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Business owners and marketers can now grow their businesses wherever and whenever they choose – at home, in the office or even behind the register - via Smartphone

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It’s the sort of downtime people don’t plan for – four minutes waiting for coffee, six minutes in line at the bank – that, when used wisely, could let them take care of 80% of marketing a business. It takes ‘wasted time’ and turns it into opportunity.

Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing and PR software, has announced a mobile version of Vocus Marketing, the all-in-one console for attracting customers through social networks, the Web, and the media, allowing users to grow their businesses on the go, at home, at work or wherever they need to be.

Business owners and marketers can now log into the Vocus Marketing suite on any IOS (iPhone, iPad, iTouch) and Android device. Supported browsers include Android 2.1 and up, and Safari 5.0 and up. No extra charges apply, and no plug-ins are needed.

Vocus Marketing Mobile adds another layer of accessibility and ease of use to the Marketing product – making it an even more efficient tool for customers to perform their daily marketing activities - generating publicity and reaching customers through Facebook, Google, Twitter, the news and the Web, whenever it’s convenient for them.

”Smartphones are offering more and more potential for customers to connect with businesses, and that connectivity should be a two-way street,” says Rick Rudman, Chief Executive Officer at Vocus. “Just as a customer can now use a smartphone to research a business while on the premises, a business owner ought to be able to connect with customers from any location – including their shop floor - in the same manner. We’re delighted to announce that the Vocus Marketing suite will now fulfill that need.”

“Having the Vocus Marketing Suite go mobile allows users to make the most of what I call Short-Burst Downtime,” says Peter Shankman, HARO founder and Small Business Evangelist at Vocus, in a post on the Vocus Blog today. “It’s the sort of downtime people don’t plan for – four minutes waiting for coffee, six minutes in line at the bank – that, when used wisely, could let them take care of 80% of marketing a business. It takes ‘wasted time’ and turns it into opportunity.”

Vocus Marketing Mobile will allow smartphone users to do the vast majority of the tasks that they currently can do within the application, including:

  •     Tweet.
  •     Post to Facebook.
  •     Access full start page, including tweets, HARO publicity alerts, Facebook posts, and recommendations.
  •     Access full inbox page and filter by type (HARO, Facebook, Twitter, News).
  •     Share via Twitter and Facebook.
  •     View and respond to HARO publicity alert queries.
  •     View accomplishments.
  •     View Dashboard numbers/stats.
  •     Switch between profiles.

For more information, follow Vocus on Twitter and visit its blog.

About Vocus
Vocus (Nasdaq: VOCS) is a leading provider of cloud-based marketing and PR software that helps organizations of all sizes reach and influence buyers across social networks, online and through the media. Vocus provides a software suite for social media marketing, content distribution and public relations to help customers generate awareness and increase sales in today’s customer-led buying process. Vocus is used by more than 40,000 organizations worldwide in seven languages. For more information, please visit http://www.vocus.com or call (800) 345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, interruptions or delays in our service or our Web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, our ability to integrate acquisitions, foreign currency exchange rates and interest rates.

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Cassandra Pean
Vocus
301-918-6434
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