73% of marketing departments report website failures during marketing campaigns. This is a problem that can easily be avoided. Corporations of all sizes have experienced major outages from heavy website traffic, resulting in lost sales.
Denver, CO (Vocus/PRWEB) February 15, 2011
The new “Crash Proof” eBook from LoadLabs, the world's first flat-rate web load and testing service, was created to share QA and performance stress testing tips with marketers, IT teams, and web developers to help prevent a successful marketing campaign from becoming a website failure.
When asked about the need for this eBook, Lawrence Nuanez, Principal Consultant at LoadLabs explained, “Seventy-three percent of marketing departments report website failures during marketing campaigns. The statistic is staggering because this is a problem that can easily be avoided. Corporations of all sizes have experienced major outages from heavy website traffic, resulting in lost sales and damage to brand reputation.”
LoadLabs provides a number of solutions that help identify problem areas that need to be fixed in order to prevent website crashes. Crash Proof was written in plain English so it’s easy for anyone who touches a company’s website to understand. One key message of the eBook is the emphasis on continuous communication between marketing and IT, so websites can be prepared for upcoming spikes in traffic. Many website failures can be avoided with open communication within an organization when a marketing event is planned. We improve the performance of your online applications and websites in the most cost-effective way possible. Contact LoadLabs and save 15% on web load stress and performance testing.
”This book is perfect for our customer dialogue about the cause and effect of website crashes during marketing campaigns. Offering much needed statistics and practical tips, which can be used in combination with our services, it is a must-read for online marketing professionals in any industry,” stated Camilla Ley Valentin, Partner/Owner, Queue-it, a Software-as-a-Service (SaaS) solutions provider based in Denmark.
LoadLabs, a fully owned subsidiary of ProtoTest LLC, is proud to be the first and only flat-rate web load and performance testing company in the QA industry. The concept for LoadLabs was born from a true need in the marketplace – a realization that website load stress testing and application performance consulting are just too difficult, costly, and time-consuming for most companies. Guided by requests from our customers, LoadLabs test engineers created a load and performance testing solution so simple, fast, and affordable – there is no excuse not to test your website. With LoadLabs, you get flat-rate costs, clear results and dedicated service.
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