Annual Vocus Users Conference a Success

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98% of attendees surveyed would recommend the conference to their peers; Vocus to rebroadcast popular presentations

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This year’s conference showed how important it is for all businesses and communicators – marketing and PR – to be active within networks, have an online presence, and reach out appropriately to the media and bloggers.

Vocus, Inc. (NASDAQ: VOCS), a leading provider of cloud-based marketing software, completed its 2011 Users Conference "How to reach and influence buyers across social networks, online and through the media.” The annual conference took place from June 15th-17th at the Marriot Baltimore Waterfront Hotel in Baltimore, Maryland. Hundreds of PR and marketing professionals from across the U.S. attended the 3-day event.

Nearly all (98%) attendees surveyed said they would recommend the conference to their peers. Also receiving high marks from attendees were one-on-one sessions with Vocus professional services consultants, where attendees received free, private consultations helping them get more out of their Vocus system, half day hands-on training, session topics on making your communications more effective within social networks, online and through the media, and the speaker line-up, which included industry leaders David Meerman Scott, Scott Stratten, Peter Shankman and Ann Handley and customer speakers from organizations like Kelley Blue Book, Eloqua and the Make-a-Wish foundation.

Throughout the three days, PR and marketing professionals from companies like Gerber Childrenswear LLC, Sallie Mae, and Warner Bros. were able to network, listen to industry speakers, and attend workshops on issues including online reputation management, Facebook fan engagement, content marketing and outreach measurement.

On July 28th, Vocus will be hosting a free virtual conference where registrants will sit in on five Users Conference presentations featuring speakers Adam Singer (The Future Buzz), Peter Shankman (HARO), Gini Dietrich (Spin Sucks), Lee Odden (TopRank), and Valeria Maltoni (Conversation Agent). There will also be live Q&A following the presentations with all the presenters.

“Today, customers and journalists guide the conversation with businesses, learning everything they need to know about an organization long before ever reaching out to that organization,” says Bill Wagner, Chief Operating Officer at Vocus, Inc. “This year’s conference showed how important it is for all businesses and communicators – marketing and PR – to be active within networks, have an online presence, and reach out appropriately to the media and bloggers. In essence, to be everywhere potential customers and media are looking.”

It wasn’t just the attendees who were impressed. Conference speakers also tweeted and blogged about the success of the conference:

  •     Scott Stratten of UnMarketing: “@Vocus your team was one of the most attentive, passionate teams I've ever worked with at an event. Thank you for having me #Vocus.”
  •     Lee Odden of TopRank stated: “@saascmo @vocuschairman & @vocus team - THX for a really great show, very inspirational & thought provoking. Your leadership shines #vocus”.
  •     Adam Singer of The Future Buzz: “The @Vocus team is amazing – what a great production!”
  •     Gini Dietrich of Spin Sucks: “Today I’m in Baltimore at the Vocus User’s Conference. Hands down, this is the best conference I’ve attended in a long time”

Hear more of what customers and speakers had to say about the conference: http://bit.ly/mEqoao. For more great content and a recap on some of the events, visit the Vocus blog.

About Vocus
Vocus (Nasdaq: VOCS) is a leading provider of cloud-based marketing and PR software that helps organizations of all sizes reach and influence buyers across social networks, online and through the media. Vocus provides a suite of software for social media, content marketing and media relations, creating a comprehensive solution for our customers looking to generate awareness, build their reputation and increase sales in today’s customer-led buying cycle. Vocus is used by more than 30,000 organizations worldwide and is available in seven languages. For more information, please visit http://www.vocus.com or call (800) 345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, interruptions or delays in our service or our Web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, our ability to integrate acquisitions, foreign currency exchange rates and interest rates.

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Cassandra Pean
Vocus
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