Bad Back Brits Have Posture Age Eight Years Above Their Real Age

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Research by MBT Involving 4,000 People Shows That Our Backs Age Faster Than We Do

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Our changing, and increasingly sedentary, lifestyles are bad news for our backs. Hours spent slouched in front of a computer, dragging a laptop bag to and from work, and a general lack of exercise, are giving us posture ages far older than they should.

MBT reveals UK 'posture age'. The real average age of the UK might be 39.5, but Britain's average 'posture age' is actually eight years higher.    

This is according to footwear company MBT (http://uk.mbt.com), which released the results of its online Posture Age tool (http://www.postureage.com), which over the Summer and Autumn saw more than 4,000 people take part in an interactive quiz.

The results show that only 0.14% have a posture age the same as their real age, with everyone else having aged their backs by an average of eight years. One 23 year old was found to have the posture of a 41 year old.

MBT's Posture Age tool shows that most of us have aged our backs by carrying heavy bags on one shoulder only (67%), sitting incorrectly while using a computer (60%) and walking with their head down (28%).

MBT also found that only 3% of us sleep without a pillow, one of the best ways to keep a correct posture. As a result, it's no surprise that 15% of respondents reported experiencing some form of back problem.

According to Joshua Wies of the MBT Academy, "Our changing, and increasingly sedentary, lifestyles are bad news for our backs. Hours spent slouched in front of a computer, dragging a laptop bag to and from work, and a general lack of exercise, are giving us posture ages far older than they should be.

"However, not only are there countless health benefits when it comes to maintaining a proper balance and posture, it doesn't have to be difficult.

"There are a number of easy steps that over time will help you take years off your posture age. These include sitting on chairs that support your back rather than being slouched over a sofa with a laptop, getting up to walk at regular intervals if you have a desk job, and taking care not to cross your legs when sitting down - instead sit evenly."

MBT previously carried out a study among 200 UK bloggers, which found that 74% of bloggers have had backache, a headache or eyestrain due to their extended computer use 58% don’t take any precautions to correct their posture and the vast majority of respondents (95%) blog and access the internet in front of the TV, and in bed (94%).

MBT's Posture Age Tool (http://www.postureage.com) has been a huge hit, with more than 22,000 people visiting the site since its launch. The site lets users take a series of fun and interactive questions about everyday posture habits. As a result, users are presented with their personal 'posture age', a tongue-in-cheek result to demonstrate how good or bad their results are.

For further information
Dirk or Louise @ Rabbit + 44(0) 208 123 9541 or mbt (at) therabbitagency (dot) com

About Masai GB Ltd.

The MBT line, the seminal brand and product of Masai GB Ltd., a wholly owned subsidiary of Masai Group International Ltd, is now available in over 45 countries around the world. MBT footwear is now certified Class 1 Medical Equipment in the EU.

Introduced into the UK market in 1996, MBTs can be purchased at a wide range of retailers nationwide. UK headquarters are based in London. Please visit the website at http://www.uk.mbt.com for additional information.

About MBT:

MBT produced the original, innovative physiological shoe in the mid 1990s. MBT was the first company to develop the rounded, unstable sole construction, which today has been copied or interpreted by many brands many times over.

With its physiological footwear, MBT created an entirely new product category, which is meanwhile a synonym for enjoyable walking and standing. MBT has focused on the technological and scientific development of its product for 15 years and therefore remains authentic and trustworthy for its customers. MBT is now available in over 55 countries around the world.

Please visit the website at http://www.uk.mbt.com for additional information.

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Dirk Singer
Rabbit
0044 208 123 9541
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