Unleaded Builds New Module to Maintain SEO for Magento Ecommerce Websites

Denver, CO (PRWEB) January 3, 2011

Unleaded Software, Inc., headquartered in Denver, Colo., has customized an enhancement to Magento ecommerce websites to ensure SEO viability even when seasonal products are changed out. Called Unleaded Redirect, the customized solution requires 4 hours to integrate. Unleaded is discounting the license fee to $49.95, a 50% discount from the full retail price of $99.

Unleaded is an Enterprise Level Partner with Magento, the ecommerce program that dominates the shopping cart market globally. Unleaded is the only Magento Enterprise Level Partner in Colorado and one of only a handful across the nation.

Until now, online retailers have been faced with negative impact to their SEO (Search Engine Optimization) when changing out products for sale on an ecommerce website. When a product is removed/disabled on the site (i.e. sold out and/or no longer available due to season inventory changes), broken links called 404 errors occur, derailing the site’s built-in SEO.

This is especially important for seasonal stores like fashion where seasonal cycling of fresh products and new styles is commonplace.

The customization developed by Unleaded creates an SEO-friendly redirect from the removed page that defaults to another page on the website, retaining the SEO equity in the site. Unleaded’s enhancement allows users to specify in a product attribute the redirect URL, or if none is provided this will default to the homepage. The ability to provide a redirect URL is particularly useful when replacing products with similar items.

“Unleaded Software is on the forefront of application development to enhance the ecommerce experience for our clients that range from market leaders like Airwalk to boutique one-man shops,” said Jarod Clark, President of the 15-year old web development firm located in Denver’s Ballpark Neighborhood. “This is one of several modules we are working on development to reinforce our authority on Magento, e-commerce and SEO. Our goal is to release a new application per month in 2011.”

Besides configuring solutions for online etailers, designing award-winning websites, Unleaded provides its clients with thorough documentation, also written by Unleaded.

Unleaded has built hundreds of Magento ecommerce websites available for viewing at http://www.unleadedsoftware.com. Besides being a top-ranking Magento partner, Unleaded Software is a registered professional in the ExpressionEngine professional network.

Since Unleaded was launched in 1996, it has grown to a team of 25. The firm provides design and development of websites, SEO services, video production, PR and offers solar website hosting through its subsidiary Beanstalk Solar Hosting.

For information on how the new Unleaded Redirect can help your online store, contact Jarod Clark at jarod(at)unleadedgroup(dot)com or call 720-221-7126 x 202.

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