The ability of consumers to create their own content creates a personal connection between the consumer and 3D, which is very important factor for the proliferation of 3D technology.
Las Vegas, NV (PRWEB) January 5, 2011
3DMedia is pleased to announce that its ViewFusion™ technology is powering the 3D capabilities of the recently announced Olympus TG-610, TG-310 and SP-610 3D-enabled cameras. With the ViewFusion technology embedded inside consumer grade digital cameras, users can easily create high-quality, captivating 3D photos that can be viewed on their 3D HDTVs and PC monitors. The ViewFusion technology allows the entire capture and creation processes to run on the camera, thus providing a very simple way for consumers to create their own personal content. Consumers can then enjoy their 3D photos by simply connecting the camera to a 3D HDTV using an HDMI cable. “Content creation is a key factor for the wide deployment of 3D,” said Tassos Markas, President and CEO of 3DMedia. “The ability of consumers to create their own content creates a personal connection between the consumer and 3D, which is a very important factor for the proliferation of 3D technology.”
By embedding ViewFusion technology inside the camera, information from the camera can be used to solve several problems, which makes creation of 3D easy and safe.
“Olympus is very excited to be working with 3DMedia to provide leading-edge solutions in the 3D space,” said Toshikazu Hayashi, General Manager of Olympus Imaging Corporation. Enabling consumers to create 3D content using their existing cameras will help to quickly generate large amounts of content and further solidify 3D as the preferred way to view images.
3DMedia Corporation (http://www.3dmedia.com) develops technologies to create, view, and distribute 3D content. 3DMedia's technologies address the problem of 3D content generation, which is by all accounts the biggest obstacle to consumer adoption of 3D. These 3D technologies are available for licensing and incorporation into consumer products such as cameras, mobile phones, HDTVs, and PCs. By providing users with the means to experience and control high-quality 3D content, 3DMedia's technologies are a key enabler for the proliferation of 3D products in the consumer market.
3DMedia Corporation will exhibit its latest 3D capture and creation technologies in booth #13245 at the Consumer Electronics Show, which will be held in Las Vegas from January 6-9.
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ABOUT OLYMPUS IMAGING AMERICA INC.
Olympus Imaging America Inc. is a precision technology leader, designing and delivering award-winning products for consumer and professional markets. Olympus Imaging America Inc. works collaboratively with its customers and its ultimate parent company, Olympus Corporation, to develop breakthrough technologies with revolutionary product design and functionality that enhances people’s lives every day. Olympus Imaging America Inc. is responsible for sales in the United States, Canada, Mexico, the Caribbean, and Central and South America. For more information, visit: http://www.olympusamerica.com.
Olympus Imaging America Inc.
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