Draftfcb Deploys Marin Software’s Industry-Leading Search Platform

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Full-Service Agency Leverages Marin Software to Provide One-of-a-Kind Integrated Dashboard for Search and Display, Increasing Client Insight and Accountability

Global, full-service marketing communications agency Draftfcb today announced that it has deployed Marin Software, the leading paid search management platform for advertisers and agencies, to increase efficiency, visibility, and accountability for clients’ paid search campaigns. The Marin Software platform is uniquely integrated with Draftfcb’s ad-serving solutions, delivering optimization of search and cross-channel performance which maximizes advertiser return on investment.

Marin’s platform delivers workflow and reporting efficiencies for paid search management, freeing up marketer bandwidth to work on strategic initiatives and increasing financial performance for clients. Since it is essential for search marketers to have Key Performance Indicators (KPIs) at their fingertips, Marin Software displays all KPIs neatly in one centralized interface. Search managers can seamlessly sift through thousands of keywords across multiple engines to both report and apply changes to their campaigns.

Additionally, as a result of a unique integration with Draftfcb’s ad-serving technology, marketers now have a complete understanding of the visitor path-to-conversion. Through these customized dashboards Draftfcb account teams can easily measure and optimize across channels, improving decision-making and financial performance for multi-channel advertisers.

“As the global leader in paid search, we have architected a platform that is powerful enough to meet the needs of the world’s largest advertisers, and yet flexible enough to be tailored to their unique requirements,” said Chris Lien, co-founder and chief executive officer for Marin Software. “We are thrilled to partner with Draftfcb as they once again prove that creativity and accountability go hand in hand, delivering unique solutions for their enterprise-class clients to ensure greater transparency, accuracy, and ultimately financial lift.”

Through this partnership, Draftfcb is able to offer its clients a single integrated dashboard possessing both search and display performance metrics. “We challenged Marin to expand our Search Engine Marketing (SEM) platform by incorporating these display assets for the agency’s reporting needs,” added Dan Brough, senior vice president and chief search director at Draftfcb New York. “By integrating search and display into one platform, we are better able to focus our team’s efforts on driving campaign success instead of pulling campaign metrics.”

About Draftfcb
Draftfcb is the first integrated, global marketing communications agency to operate against a single P&L, with a network that spans 94 countries and employs more than 9,200 people. The agency is driven by The 6.5 Seconds That MatterSM, an operating system that recognizes the brief period of time marketers have to capture consumers’ attention and motivate them to act. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing. It firmly believes there is no way to separate creativity from accountability, which it refers to as Return on IdeasSM. The agency is part of the Interpublic Group of Companies (NYSE:IPG). The agency’s corporate leadership team includes Howard Draft, executive chairman; Laurence Boschetto, CEO and president; Jonathan Harries, vice chairman and global chief creative officer; and Neil Miller, chief financial officer. For more information, visit http://www.draftfcb.com.

About Marin Software
Marin Software provides the leading paid search management platform for advertisers and agencies worldwide. The company’s flagship product, Marin Search Marketer® is designed to address the workflow, analysis, and optimization needs of enterprise-class marketers, saving time and improving financial performance. More than 800 brands rely on Marin Search Marketer to manage and optimize in excess of $1.8 billion in annual search spend. Leading advertisers and agencies using Marin Software include Razorfish, Neo@Ogilvy, University of Phoenix, Macy’s, KAYAK, PriceGrabber, Salesforce.com and Reply.

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Kari Moe Straley

Soraya Eltomey
Draftfcb
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