Beverly Hills, CA (PRWEB) January 8, 2011
On January 12, 2011, from 6 to 8 p.m. at the Montage Hotel in Los Angeles, Ludus Athletics and the U.S. Association for UNHCR, the United Nations Refugee Agency, will host a star-studded event to inform area philanthropists about ongoing and urgent relief efforts in Pakistan. Flooding there has impacted an area the size of California, destroying the homes, farms and businesses of millions of people and complicating the work of the international community.
UFC Champ Anderson “The Spider” Silva will donate a pair of his signed gloves as part of the silent auction. United Nations Refugee Agency, UNHCR Ambassador Angelina Jolie will also deliver a video-taped message about the plight of Afghan refugees.
Anderson Silva, a Brazilian mixed martial artist and current Ultimate Fighting Championship® Middleweight Champion, comes from an impoverished background and is eager to help address the concerns of other impoverished communities around the world. “Even though the Afghan refugees' background is different from mine, I can relate to their plight,” said Silva. “I support the work of the UN Refugee Agency in Pakistan and its work helping needy communities worldwide.”
The charity event will feature the new eco-friendly, socially conscious Ludus Athletics line of active wear,
which uses organic fabrics and recycled goods. The pieces of the the inaugural line being revealed in the fashion show held at the January 12 event at the Montage Hotel will be sold and proceeds will be donated to the UN Refugee Agency.
Afghan-American Hamed Wardak, CEO of Ludus Athletics said, “So many members of the Afghan Diaspora are refugees in one way or another. I am pleased that I can give back, particularly through Ludus Athletics.”
“Ludus’ brand seeks to promote a positive message of connectivity and sustainability,” said Tavis Mann, Ludus Athletics’ senior executive. “Ludus is inspired by forward thinking athletes, artists and musicians and our collaboration with them will propel our creativity across a range of athletic lines.”
Evening hosts include Pam Omidyar, the wife of eBay founder Pierre Omidyar, Khaled Hosseini, author of “The Kite Runner,” the host of the Afghan TV Program “Mozhdah,” Mozhdah Jamalzadah, Chairman and Founder, Afghanistan World Foundation Sonia Nassery Cole, actress Azita Ghanizada, the star of the upcoming SYFY network’s action-adventure series ALPHAS as well as Hamed Wardak.
About Ludus Athletics
Ludus Athletics is taking a new approach to the athletic and casual wear industry by focusing on a socially responsible agenda. Owned and operated by sports enthusiasts, the goal behind Ludus Athletics is to provide a conscious alternative in the athletic wear industry.
Ludus’ message is the more one becomes in touch with one’s body, the more one becomes in touch with the spirit of the Earth and what we put in and on our bodies. Proceeds from the sale of the inaugural line of clothing will be donated to the UN Refugee Agency. The funds will provide humanitarian relief to the millions whose lives have been devastated by the 2010 Pakistan flood in the Khyber, Pakhtoonkhwa, Sindh, Punjab and Balochistan regions. For more information, visit http://www.LudusAthletics.com.
About USA for UNHCR
Established by concerned U.S. citizens to raise awareness and funds for the UN Refugee Agency, USA for UNHCR is a 501(c)(3) non-profit organization based in Washington, DC. The United Nations Refugee Agency leads international action to protect refugees and resolve refugee problems worldwide. Its primary purpose is to safeguard the rights and well-being of refugees. While work so far has been focused on distribution of emergency supplies in Pakistan, UNHCR will be at the forefront of rehabilitating communal facilities that have been destroyed such as water points and sanitation facilities, clinics, schools and access roads. For more information please visit http://www.UNrefugees.org.