We felt the VAT increase would cast a shadow over the sale and wanted to ensure our customers still received the biggest discounts possible. We know our prices are already extremely competitive and even if we hadn’t frozen them.
(PRWeb UK) January 7, 2011
With its January sale now in full swing, the online bathrooms retailer, Better Bathrooms has announced that it is to freeze its current selling prices and not introduce the 2.5% increase in VAT which came into force on the 4th January.
The VAT increase was announced back in June by the coalition government, in an attempt to reduce the budget deficit in the UK following the recession and banking crisis. Only now however, has the increase actually come into effect, which is bad timing for most retailers and consumers as January has always been known as an annual sale period.
However, in an attempt to give its customers a little tax relief, Better Bathrooms has kept its sale prices down at the 17.5% VAT rate, in essence, paying the extra 2.5% themselves. The move is no surprise for the retailer, which is always looking to offer their customers the very best prices in the marketplace. With savings already of up to 60% in the January sale, the extra 2.5% saving is perhaps made possible by the extraordinary year the retailer had in 2010, winning awards left, right and centre for its great value and excellent customer service.
No time limitation has currently been given by the retailer as to how long the VAT freeze is likely to last, but it is advising its customers to take full advantage of the extra savings at http://www.betterbathrooms.com, whilst they can. “Freezing our sale prices was something we had considered when the proposed increased was originally announced. January is always a busy time for us and is always an opportunity to give something back to our customers with our large price reductions. We felt the VAT increase would cast a shadow over the sale and wanted to ensure our customers still received the biggest discounts possible. We know our prices are already extremely competitive and even if we hadn’t frozen them, we would still have remained one of the best value retailers in the market, but the saving is partly our way of saying thank you to all our customers who helped make 2010 a record breaking year for us.”