San Francisco, CA (PRWEB) January 11, 2011
Digital Axle, a digital marketing services consultancy, today announced it has selected AdReady for Agencies to power its online display advertising service. AdReady’s demand side platform (DSP) provides Digital Axle with the end-to-end display advertising solution it needs to create, manage and optimize campaigns for clients. With AdReady’s creative tool, enhanced media purchasing capabilities and detailed performance analytics, Digital Axle will be able to reduce their client costs and increase return on advertising spend (ROAS) for small- and medium-sized businesses (SMBs).
“For years, we have been emphasizing the importance of lowering creative production costs so that advertisers can test more creative options,” said Digital Axle CEO, Bruce Carlisle. “Too often, advertisers and media buyers are stuck with limited creative options because larger agencies have to charge production fees in excess of the value of the ad unit. Buyers cannot optimize creative if the cost of that creative chews up entire budgets. With AdReady, we can cost-effectively and rapidly create various iterations of ads to meet client objectives.”
AdReady for Agencies is a hosted, privately labeled display advertising solution enabling agencies to cost-effectively create and manage micro-targeted campaigns. The solution provides comprehensive and cost-effective access to all major exchanges and publishers, including AdBrite, Google Content Network, Pandora, Rubicon, and Yahoo! Network. With AdReady, agencies can leverage smaller spend minimums to make sure clients keep a consistent presence on key sites.
“As a boutique consultancy, we tend to serve start-ups and smaller Silicon Valley tech companies with limited media budgets,” added Carlisle. “AdReady helps us level the playing field by providing customizable display ad templates, and giving us access to a wider variety of publishers, networks and exchanges without the cost and complexity hurdles often imposed by large advertising networks.”
By tapping AdReady’s creative tool, Digital Axle is able to lower client creative costs and shorten the cycle of launching a campaign. Since the consultancy’s clients no longer need to invest in developing their own creative before launching a display campaign, Digital Axle is empowered to provide a wider number of companies with ad programs that fit their unique budget requirements. AdReady’s robust targeting, auto-optimization and other benefits will help the consultancy drive up results without increasing campaign spend.
“To be a savvy agency in today’s market, you must offer results-driven, cost-effective display advertising options to clients,” said AdReady CEO, Karl Siebrecht. “A growing number of agencies like Digital Axle are coming to AdReady to gain this competitive edge. Our unique value proposition aligns with an agency’s need to keep clients happy and grow existing budgets, while attracting new business.”
AdReady’s technology platform delivers the power and sophistication of multiple best-in-class enterprise software solutions for digital display advertising wrapped in an elegant, cost-effective and powerful technology platform. It is optimized for sophisticated agencies and advertisers trying to efficiently manage precision campaigns, by integrating creative automation and micro-targeting capabilities. More than five thousand advertiser customers have run more than half a million ads across the company’s massive inventory of nearly 150,000 sites. AdReady’s platform was named “Best Ad Delivery Platform Innovation” by the Digital Publishing and Advertising Conference (DPAC). The company was also named “Service Provider of the Year” by the Washington Technology Industry Association (WTIA). To learn more, please visit http://www.adready.com, follow us on Twitter @AdReady, or find us on Facebook.
About Digital Axle:
Digital Axle (at http://www.digitalaxle.com) is a privately-held, San Francisco-based digital marketing services consulting firm with expertise in digital communications strategy and implementation. In addition to developing analytics-driven web strategies, the firm provides executional services in search engine marketing, media buying, search-engine optimization (SEO), search engine marketing (SEM)social media & and webpage optimization.
In addition to digital strategy, Digital Axle provides organizational consulting services to advertising agencies and other marketing organizations on managing the transition to digital marketing. The firm is led by industry pioneer and veteran marketer, Bruce Carlisle, the original CEO and founder of SF Interactive, a leading online agency innovator of the late 1990s.
AdReady is a registered trademark of AdReady, Inc., registered in the U.S. All product and company names mentioned herein may be trademarks of their respective owners in the U.S. and other countries.