There is a big difference between a woman shopping for Easy Spirit shoes at Footsmart and a woman shopping for Jimmy Choo's at Neiman Marcus...When you know the source of the brand behind the audience, you can target more accurately.
New York, NY (PRWEB) January 13, 2011
Cross Pixel Media, LLC announces the release of Data Desk (http://datadesk.crosspixel.net), the only transparent marketplace for branded audience data. Data Desk gives advertisers real time access to premium, exclusive audiences from leading ecommerce, research and informational web sites. Data Desk is unique because it is the only audience marketplace to present audience data on a brand by brand basis, offering the advertiser full transparency into the source and brand behind the audience.
Data Desk offers advertisers access to audiences from over 100 leading ecommerce, research and informational web sites across 100’s of categories. The Company has data on over 45 million active consumers providing a scalable targeting solution for large marketers while offering granular targeting for maximum performance. The platform includes audiences across the entire purchase funnel, including the research, consideration, and buying phases.
"Brand transparency is critical for the advertiser when evaluating data and audiences for targeting” said Alan Pearlstein, the CEO and founder of Cross Pixel. “There is a big difference between a woman shopping for Easy Spirit shoes at Footsmart and a woman shopping for Jimmy Choo's at Neiman Marcus. They are two very different customers and each is appropriate for different advertisers. When you know the brand behind the audience, you can target more accurately,”
Data Desk also provides data owners with a powerful Data Management Platform to protect, harvest, manage and monetize their data. Data Desk enables data owners to control who uses their data, which data they can access and the pricing of the data.
“When a publisher’s data is placed into a bucket with other data, as they are on other data marketplaces, many publishers end up losers” said Pearlstein. “In every bucket there is highly valuable data and less effective data points. When you have high quality data that performs for advertisers, the last thing you want is for it to be aggregated with less valuable data. Owners of quality data are either losing business because their performance is being averaged down by lower quality data, or they aren’t being paid fair value when a campaign performs. Our platform is based on transparency and enabling data owners to realize the full value of their data.”
Data Desk can be accessed at http://datadesk.crosspixel.net
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