Curlaway, a Natural Hair Relaxer, Growing in Popularity with African-American Women

At-home, chemical-free hair relaxers such as Xenna’s Curlaway Curl Relaxer (http://www.curlaway.com), are gaining ground fast with women who are looking for a natural alternative to chemical relaxers – especially African-Americans.

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Princeton, NJ (PRWEB) January 12, 2011

At-home, chemical-free hair relaxers such as Xenna’s Curlaway Curl Relaxer (http://www.curlaway.com), are gaining ground fast with women who are looking for a natural alternative to chemical relaxers – especially African-Americans.

LaFrance Lockhart, who lives in Detroit, the “Hair Capital of the World,” says, “African-American women need to know they have a natural option that really works. “Overuse or misuse of lye and no-lye relaxers, coupled with hair coloring and other chemical services are the major culprits that lead to breakage and dryness.” As a result, she says she believes “Many women have given up on the idea of maintaining their own hair in exchange for the wearing of weaves, wigs and hats.”

Carol J. Buck, CEO of Xenna Corporation, says “Alkaline relaxers have their place and do an excellent job of removing curl quickly. However if they’re used incorrectly or repeated too often, hair breakage and dryness can result.”

Naturally formulated with fermented grains, plant oils, vitamins and minerals, Curlaway Gel’s mild, low pH, patented formulation is neither drying nor damaging to hair and gently removes curl with continued use.

Curlaway Gel is applied overnight as a treatment or daily as a leave-in styling gel, to gradually reduce curl. Straight hair is also possible with continued use, but Buck says many Xenna customers want hair that has bounce and full-body curl. Curlaway also has the advantage of being reversible (curl will eventually return if one stops using Curalway) while the product goes beyond the benefits of hair texturizers.

In addition to creating healthier-looking hair, Curlaway can be applied over previously relaxed hair to refresh a perm, and can be used on color-treated hair or before dying hair. Curlaway is sold as an all purpose hair product because it controls frizz, makes hair easier to comb, and even detangles and relaxes children’s hair. Found at select Walgreens (http://www.walgreens.com) throughout the United States. Curlaway can be used by all ethnicities and is also available online at several web stores and at http://www.curlaway.com.

“The thing that frustrates me is that I don’t think the average African-American woman has any idea that what this product does is actually possible – but it is,” says Lockhart. “It stops the damage, stops the breakage, and changes hair...to a healthy [looking] state with continued use. I’ve recommended it to other people, and one woman has her whole family using it now!”

Curlaway Relaxer is located in the hair relaxer aisle, and is 100% money-back guaranteed. Xenna currently offers a $4.00 mail in rebate coupon on their website at http://www.xenna.com/xenna_coupons.html .

One jar of Curlaway Gel is 4 ounces and lasts from1-2 months, depending on hair length and how often the gel is applied.

“Curlaway fills an important niche by providing a refreshing, alkaline relaxer that doesn’t cause breakage,” says Buck. ” In fact, many users feel that Curlaway actually gives permed hair a healthier look and allows their hair to grow out without breakage – even after a strong alkaline relaxer has been applied.”

According to Lockhart, “This is the first product I’ve ever used that stopped the breakage. Before using Curlaway, I had 6” of breakage after using chemical relaxers. After using Curlaway, I’ve had 3-4 inches of hair growth without any breakage at all, without even trying. This is HUGE!”

Xenna is a women-owned business and manufactures in the USA. Curlaway is biodegradable., not tested on animals and contains no animal byproducts.

To contact Xenna call 800-368-6003 (business hours Monday -Friday Eastern Time) or email info (at) xenna (dot) com. View consumer reviews at http://www.xenna.com/curlaway_customer_reviews.html Follow Curlaway and other Xenna product updates on Twitter: http://www.twitter.com/xennacorp.

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Curlaway Curl Relaxing Gel

Chemical-free, patented Curlaway relaxes curl gradually, without breakage