Choicecenter’s New “Do It Yourself” PR Course Teaches Entrepreneurs How to Promote a Business

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ChoiceCenter Leadership University has coached thousands of people around the world to achieve extraordinary results since 1998. "Be Your Own PR Agent" will give individuals the tools to generate media coverage.

Media coverage lends credibility and enhances brand recognition for companies – two elements critical to surviving as a small business today.

Las Vegas, NV (PRWEB) January 12, 2011

The value of publicity for a company is priceless, but in a tough economy, a firm’s public relations budget is often the first to hit the chopping block. But it doesn’t have to be. With coaching from experts, business owners can learn the skills to “Be Your Own PR Agent.”

ChoiceCenter Leadership University will launch the 2-day “Be Your Own PR Agent” course on Saturday and Sunday, January 15 – 16, from 10 a.m. to 6 p.m. daily at the University, located at 9145 W Russell Road in Las Vegas. The cost for the workshop is $299.

“No one knows their product or service better than the entrepreneur, small business leader, or marketing agent, so why shouldn’t they learn the tools to generate their own PR?” says Corrine Clement, President and COO of ChoiceCenter Leadership University. “Media coverage lends credibility and enhances brand recognition for companies – two elements critical to surviving as a small business today. Given the tools, anyone can learn how to identify what’s unique about their product or service and promote it through traditional and social media outlets.”

Topics covered in the 2-day workshop include how to: identify key brand attributes; write and distribute press releases and media alerts; capitalize on current events to drive media campaigns; develop an editorial calendar; create sound-bite messaging; and share coverage with key audiences to increase sales and profitability.

To enroll and learn to “Be Your Own PR Agent,” go to http://www.choicecenter.com

ChoiceCenter Leadership University, founded in 1998, is a leader in personal development and leadership training, as well as business and life coaching. Courses and coaching focus on developing an individuals Emotional Intelligence (EQ) to elevate their quality of life and reach the next level of success. The company is renowned for its Leadership Legacy program that pairs students with a personal coach for 100 days to create their dream life. ChoiceCenter is also the founder of Giver Game – a volunteer philanthropy project that is the Amazing Race version of charitable giving.

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