BDX Unveils New Online Marketing Solutions For Builders At 2011 International Builders Show

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Company offering builders a free online marketing Check-Up At IBS Booth W4747.

“For the first time, a builder can list their new home communities with BDX and have their listings published across our exclusive network of over 150 websites and sent to our proprietary list of real estate agents.”

Builders Digital Experience, a leading provider of digital marketing resources for new home builders, will unveil their expanded “List Once. Be Everywhere.”TM online marketing package at the 2011 International Builders Show (IBS). This newest BDX solution gives builders unprecedented access to over 40 million consumers across the Internet as well as over 1 million real estate agents nationwide.

“For the first time, a builder can list their new home communities with BDX and have their listings published across our exclusive network of over 150 websites and sent to our proprietary list of real estate agents,” said Tim Costello, chief executive officer of Builders Digital Experience. “As builders look to get more from each dollar in their marketing budget, we’ve made it easier than ever to reach a wide audience of new home shoppers and the agents who represent them.”

In addition to NewHomeSource and Move New Homes, the two leading new home websites* , the BDX distribution network also includes over 150 partner sites like Zillow, Trulia, AOL Real Estate, MSN, Yahoo Real Estate and more. Many of these sites are exclusive or preferred partners and take advantage of BDX’s proprietary SmartFeedTM technology to ensure that each new home listing gains maximum exposure.

New home listings are also distributed through the New Home Source Professional network which reaches over a million real estate agents nationwide. In some markets, more than 80 percent of new homes are sold with the assistance of an agent, making it more important to successfully connect with this key audience.

The company is also rolling out several new display advertising bundles at IBS including the only vertical advertising network created specifically for builders. Through the new advertising network, builders can advertise on premium real estate portals across the Internet with just one marketing decision. The advertising network is managed, optimized and tracked daily to ensure prime placement and maximum results.

BDX will also showcase a variety of rich media solutions at IBS including video, photography, renderings, animations, and the company’s newest Virtual Staging package. New pre- and post-build bundled packages give builders the tools to bring their communities to life and keep website visitors engaged.

Builders are encouraged to visit Booth W4747 at the International Builders Show in Orlando from January 12th through 15th to find out more about how BDX can help them reach consumers and realtors across the Internet. BDX is offering a limited number of free Online Marketing Check-ups to builders who would like a professional evaluation of their current online marketing programs. BDX’s online marketing experts will walk a builder through a custom evaluation to help make sure a builder’s online marketing programs are in top shape for 2011. Builders who are not able to visit the BDX booth at the show are encouraged to email to set up a personal appointment.

Builder’s Digital Experience LLC (BDX) from Builder Homesite, Inc. and Move, Inc. (NASDAQ:MOVE) was founded in October 2009 to combine the industry’s leading new home resources under one roof and offer builders innovative online marketing options, streamlined customer service and support, and greater value. BDX includes the top two new home websites, from Builder Homesite and Move New Homes. Additional services include video production, rich media rendering, mobile search, custom website production, connections to real estate professionals, and more. Together these online and interactive resources help builders create a true digital experience for their buyers. For more information, visit

Move, Inc. (Nasdaq: MOVE) is the leader in online real estate with 11.6 million monthly visitors to its online network of web sites. Move, Inc. operates:, a leading destination for information on new homes and rental listings, moving, home and garden and home finance;, the official web site of the National Association of Realtors(R);; SeniorHousingNet; Top Producer Systems, and ListHub. Move, Inc. is based in Campbell, California.

This press release may contain forward-looking statements, including information about management's view of Move's future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different than those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move's future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.


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