Education and Internet Changing How Urgent Care Centers Operate

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Urgent Care owner/operators are changing the way they market their practice based on growth trends in internet use. Use of the internet has increased more than 150% in the last decade. Urgent Care practitioners must have a web presence and have to cross market their practice with related collateral materials such as brochures and rack cards. The Urgent Care Marketing Group has coined the term crash checkup as a method of educating the public about the dangers of failing to get a check up even after minor traffic accidents. Educating the public and businesses about urgent care is a key ingredient to urgent care marketing success.

Urgent Care Marketing for the Urgent Care Industry

An urgent care provider without a website or without collateral materials such as brochures and rack cards is losing patients every day

The nation’s urgent care center owners and operators are now turning to the internet and educating the public and businesses about urgent care as key components of their marketing plans for 2011. “These are the must have basics for every urgent care center owner/operator,” said Sam Yates, founder of the Urgent Care Marketing Group. “Increasingly, the general public and businesses are turning to the internet to search for their care providers and to learn more about urgent care medicine. An urgent care provider without a website or without collateral materials such as brochures and rack cards is losing patients every day,” added Yates.

According to current internet data, the United States has more than 239 million internet users or approximately 73% of the nation’s population. Internet use has increased 151% in the last decade. “The internet and various search engines are quickly replacing more traditional information sources such as telephone directories for people looking for an urgent care center,” noted Yates. “Five years ago, if you asked a room full of urgent care owners if they had a website, only a handful would raise their hand. Today, especially with the advent of smart-phone technology, you must have a web presence and you must support and promote that presence with collateral materials, news media exposure, and place your practice in search engines and on the minds of potential customers,” added Yates.

The Urgent Care Marketing Group also advises urgent care center owners and operators to be creative in educating the public about their practices and urgent care medicine. “Right now, there is a lot of public confusion about what is happening in the health care industry in general. Providers who take the lead in helping to educate the public about urgent care generally are seeing more patients,” said Yates.

Yates points to “creative awareness” as one way of educating the public. “Every day, hundreds, if not thousands of people, nationwide are involved in minor traffic accidents and choose to not seek an evaluation from a qualified medical doctor because they do not want to experience a long wait in an emergency room.” The Urgent Care Marketing Group recommended that clients offer ‘crash checkups’ at their clinics as an alternative to the emergency room. “Now, as more people become aware of crash checkups they are seeking evaluations at urgent care centers that may pinpoint medical problems that would otherwise have gone undetected. Creative awareness is creating a win-win scenario. Crash victims are getting care they may not have gotten and our urgent care clinics are seeing more patients,” Yates added.

For more information about how the Urgent Care Marketing Group may assist your urgent care practice in maintaining and growing your market share, visit http://www.UrgentCareMarketing.com.

The Urgent Care Marketing Group is a single source of marketing, public relations, internet, social media, video, and design services operating online through the website http://www.UrgentCareMarketing.com. Founded as a consortium of leading marketing, public relations, internet, graphic design, and video production experts to the Urgent Care Industry, the site is a one-stop-shop for urgent care providers.

The group of Urgent Care Marketing professionals provides web design, brochures, marketing videos, direct mail, advertising, public relations, and a full range of marketing activities from direct mail to providing brochures and other urgent care collateral materials. To learn more about the services created specifically for the Urgent Care Industry, visit http://www.UrgentCareMarketing.com. You may also call (772) 463-8152 or toll free 800-805-3942. Please send written inquiries to Urgent Care Marketing, 506 South Federal Highway, Stuart, Florida, 34994.

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