Barbara Kantor Selected As A 2011 British Airways Face-of-Opportunity Winner

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Vedante President/CEO and creator of one of the most highly reflective and life saving products in the world, Barbara Kantor, has been selected by British Airways as a 2011 Face-of-Opportunity winner, awarded travel to anywhere in the world for global business expansion.

This is an incredible opportunity to build relationships abroad that will contribute significantly to Vedante’s mission to keep pedestrians safe in a fun and fashionable way to the global community. I am honored to be a part of this amazing program.

Vedante President and CEO, Barbara Kantor, announced today that she has been selected by British Airways as a 2011 Face-of-Opportunity winner and has been awarded travel to England and Australia to conduct vital international business meetings. This award is part of the British Airways Face-to-Face program, which provides small business owners and entrepreneurs the critical tools for building business relationships abroad and stimulating growth through the power of face- to-face interaction.

Winners receive all-inclusive private events and training in New York, charter flight to London where they attend additional events and training and a trip anywhere else British Airways flies. Kantor chose Sydney Australia. "This is an incredible opportunity to build relationships abroad that will contribute significantly to Vedante's mission to keep pedestrians safe in a fun and fashionable way to the global community. Virtual meeting platforms can be extremely effective. However, there is simply no replacing the value in face to face connections, particularly in business and the launching of your brand abroad. I am honored to be a part of this amazing program for the second time." said Kantor. Her winning essay can be read at: http://britishairways.promo.eprize.com/contest/view_gallery_link?id=2218

Expansion into other countries for many business leaders, particularly in today's challenging economic climate, can be difficult yet is a key component of most business plans. British Airways is truly giving recipients an opportunity of a lifetime.

Prior to her creating the life saving reflective products that make pedestrians, and even their pets, more visible to oncoming vehicles, Kantor was a successful fashion design industry leader. Wanting to take her passion for fashion in a new direction with purpose and hope after a life altering accident, Kantor began researching the most highly reflective products in the world and sketching out her vision to help save lives.

About Vedante:
CEO Barbara Kantor founded Vedante in 2006. Barbara's inspiration came during an evening walk when she witnessed a pedestrian being struck by a car. The pedestrian, in a cross walk, was unaware of the driver's inability to see her. Deeply impacted by what she saw, Barbara delved into research on safety and visibility and then studied reflective products that were currently on the market. Barbara's research and her 25 year background in fashion design led to her development of Vedante reflective safety products that are attractive and easy to use.

Vedante is a company committed to saving lives by increasing nighttime visibility and decreasing accidents through education, awareness campaigns, and "fashion that reflects well on you."
Vedante has consistently ranked among the top 10 best sellers in the United States at http://www.Amazon.com in its respective categories for super-reflective POP BANDS and pet accessories. To locate a local retailer visit http://www.vedante.com.

Vedante can be followed on Facebook (http://www.facebook.com/Vedante) and Twitter (http://twitter.com/VedanteFDN)

About British Airways:
British Airways is one of the world's largest international airlines. Operating one of the most extensive
international scheduled airline route networks, together with its codeshare and franchise partners, the airline flies to more than 300 destinations worldwide. Also, one of the worlds longest established airlines, it has always been regarded as an industry-leader. British Airways flies its customers at convenient times to the best located airports across the world. Whether customers are in the air or on the ground, British Airways takes pride in providing a full service experience. Additional information on Face-to-Face is available by visiting the airlines website, ba.com/facetoface.

CONTACT:
Jacquelyn Einaugler for British Airways
Email: Jacquelyn(dot)einaugler(at)text100(dot)com
Phone: 212.871.3952

Michelle Renee for Barbara Kantor
Common Unity PR
Email: commonunitypr(at)gmail(dot)com
Phone: 760-579-1032.

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