Eleven Ways Retail Marketing Will Change in 2011

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Award Winning Social Marketing Agency, Media Logic, Predicts Trends

“Media is going to stop costing money and start making money for retailers,” stated Ronald Ladouceur, executive vice president and executive creative director of Media Logic.

Media Logic, a nationally recognized agency specializing in marketing for a social world, has published its predictions for retail marketing in 2011 in a short video. The predictions offer marketing recommendations aimed at retailers as well as general projections for the social media landscape in the New Year. The video is based on an ongoing audit and analysis of the social marketing strategies of 100 U.S.-based retailers.

Media Logic’s 2011 retail marketing predictions center around an increase in retailers’ social media marketing, including the use of geolocation applications, Facebook and changes in how marketing is measured.

“Media is going to stop costing money and start making money for retailers,” stated Ronald Ladouceur, executive vice president and executive creative director of Media Logic. “In 2011 partners and supplies are going to start spending co-op marketing dollars for retailers’ valuable social space to run brand-building promotions that run entirely on Facebook and other owned-media channels.”

For many retailers, Facebook has become the hub of a web of brand-owned properties that links to apps, blogs, commerce sites and microsites, as well as to brick-and-mortar stores. In the New Year, Ladouceur predicts a shift away from paid media and toward owned media … animated by social media. However, “Facebook’s very success is going to put a target on its back,” said Ladouceur. “There is little doubt a lot of bloggers will beg for attention by jumping up and down proclaiming the death of Facebook. They couldn’t be farther from the truth; the end is not near for social media.”

Media Logic offers its thoughts on retailers’ media strategies, traditional advertising, social media, and more in its list of predictions for retail marketing in 2011. For a complete list of the company’s predictions and accompanying video, visit: http://blog.mlinc.com/social-marketing/predictions-for-retail-marketing-in-2011/

For more information on the retail social media study, please visit:
http://www.mlinc.com/retail-marketing-report

About Media Logic
Media Logic is a nationally recognized agency specializing in marketing for a social world: branding, owned media, online community development, dynamic campaign management and social promotions. We create integrated strategies that drive awareness, engage customers and increase ROI.

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Jason Jansky
Downing Street Communications
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