Spring Creek Group Adds Key Executives to Senior Management Team

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Industry veterans Cheryl Jakubik and Kevin Urie join fast-growing social media agency

Spring Creek Group, a leading social media agency, today announced that it has added two executives to its senior management team. Cheryl Jakubik has joined as senior director of social marketing services and Kevin Urie has joined as director of client account management.

News Facts:

  •     Cheryl Jakubik brings a comprehensive background in client services and account management to Spring Creek Group. Most recently, she served as group account director for San Francisco-based KLM Marketing Services, where she designed and developed comprehensive marketing campaigns for some of the world’s largest B-to-B technology brands including Google, Cisco, VMware, Oracle, Sun, and Symantec. Jakubik will lead Spring Creek Group’s growing Campaigns and Communities team, managing the delivery of all agency social media marketing and community management services across its full client base.
  •     Kevin Urie is an experienced online marketing executive and recognized expert in social media. Most recently, Urie served as chief digital strategist for Destination Marketing, a full-service advertising and marketing agency. In 2009, Urie founded the Social Media Club Seattle, which has quickly developed into one of the largest marketing clubs in Seattle. At Spring Creek Group, Urie will anchor a new functional team focused on managing account and client relations for the agency’s Fortune 100 clients.

Quote:
“This is an exciting and dynamic time for us,” said Clay McDaniel, managing director of Spring Creek Group. “Social media has quickly evolved from an experimental activity to a critical marketing channel for the world’s leading brands, and we are excited to be one of the leading services firms working in this field. Cheryl and Kevin will allow us to build additional scale and strategic expertise as our client portfolio continues to become larger and more diverse.”

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About Spring Creek Group:
Spring Creek Group is a leading social media marketing and analytics agency located in Seattle that helps companies of all sizes increase brand awareness, improve customer engagement, and drive site traffic through social media-based online marketing programs. Spring Creek Group's key marketing services practice areas are: Social Analytics and Measurement; Social Media Channel Strategy and Planning; Social Syndication and CRM Technology Tools; and Community Management and Customer Engagement. Spring Creek Group works with some of the world’s leading brands on their long-term social and community initiatives, as well as in partnership with other leading digital agencies and a rich portfolio of best-of-breed social media software and technology platform providers.

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Kari Moe Straley
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