BASF Builds Chemistry at the International Builders Show® 2011 at booth W3443 Interactive Programming Raises Awareness, Excitement

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BASF, the world’s leading supplier of chemical innovations for the construction industry, will present BASF solutions for sustainable construction during the International Builders Show in booth W3443 on Jan., 12-15, at the Orange County Convention Center, in Orlando, Florida.

BASF, the world’s leading supplier of chemical innovations for the construction industry, will present BASF solutions for sustainable construction during the International Builders Show in booth W3443 on Jan., 12-15, at the Orange County Convention Center, in Orlando, Florida. Additional programming includes the following events:

Win an iPad at the BASF Building Trivia Smackdown
Think you already know a lot about sustainable construction? Step up to the BASF Building Science Trivia Smackdown and you could take home an iPad! The games will occur continuously throughout the show. The contestant with the highest score at the end of each day wins an iPad.

BASF Live SPF Demonstration in Show Village
Live BASF polyurethane spray foam insulation demonstrations will occur continuously in the Outdoor Exhibits area during each day of the convention. The presentations will illustrate how closed-cell polyurethane spray foam insulation and air barrier can be spray applied and how it can add two to three times the structural strength to walls and roof decks, provide twice the insulating value per inch of traditional insulation, and promote healthy indoor air quality.

BASF Makes Coastal Model Homes Comfortable and Safe at Show Village 2011 -- located in Outdoor Exhibits area.
BASF closed-cell polyurethane foam insulation and air barrier materials are featured in two modular homes, Sea Breeze and Eco Cabana, in the Show Village. Come see how BASF polyurethane solutions contributed toward making these homes strong enough for coastal conditions, while meeting rigorous energy and green building standards and guidelines.

Third Annual BASF and Department of Energy Builders Challenge Awards
On Thursday, Jan.13, from 8-9 a.m., BASF, along with the U.S. Department of Energy, will present the Third Annual BASF Builders Challenge Awards in the Show Village. Six U.S. builders, who are participants in the DOE’s Builders Challenge, will be honored for their exceptional achievement in high performance home construction.

BASF Launches The BASF SELECT TM Eco-Label Manager-- An Eco-Label and Product Certification Management Database
Come to the BASF booth to learn how the BASF SELECTTM (Sustainability, Eco-Labeling and Environmental Certification Tracking) Eco-Label Manager can be used to mitigate confusion about eco-labels by allowing you to search and analyze eco-labels and certifications within building and construction, packaging and many other fields.

BASF to present at Green Day Green Products Press Event
On Thursday, Jan. 13, at 9:45 a.m., Richard “Rick” Davenport, Director of Sustainable Construction at BASF, will join Green Day co-sponsors, NAHB and members of the press for a round table discussion on the current state and future of green building. The event take place in the NAHB Press Conference Room, located in room 203 A.

For more information about BASF’s sustainable construction solutions, please visit http://www.construction.basf.us.

BASF - The Chemical Company.

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has approximately 16,000 employees in North America, and had sales of $13 billion in 2009. For more information about BASF’s North American operations, or to sign up to receive news releases by e-mail, visit http://www.basf.us.

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals and oil and gas. As a reliable partner, BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges, such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than €50 billion in 2009 and had approximately 105,000 employees as of the end of the year. Further information on BASF is available on the Internet at http://www.basf.com.

SELECTTM is a registered trademark of BASF Corporation

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MARY MACLEOD

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