(PRWEB) January 15, 2011
Barclays has trumped its rivals to scoop a much-coveted 2010 Financial Innovation Award for its mobile banking and text banking services.
The Barclays.mobi application, which allows customers to access their account on a smart phone, picked up the top award for 'transforming performance or customer service through technology – mobile and internet' at a ceremony in Covent Garden, London last month.
Judges of the awards said they were looking for an initiative that creates value, enhances customer service and improves business through technology.
Barclays.mobi was recognised as a leader in its field because, unlike other mobile banking applications, the service can be used on all smart phone platforms, such as iPhone, Blackberry, Android and Windows.
Dr Tony Gandy, one of the judges, said: 'In a hotly-contested category, Barclays mobile banking stood out as a modern application for a modern smart phone market.'
Phil Sowter, Head of Mobile, said: 'Barclays.mobi is unique in the UK financial services market place today.'
He added: 'Barclays.mobi is a new and important part of UK Retail Banking's multi-channel mix, extending choice and improving financial control for our customers.'
The Barclays mobile banking service was launched in May 2009 and receives around half a million visitors from mobile devices each month.
Customers can log in to their account to check balances, make transfers or payments and find the nearest ATM or branch whilst on the go. In addition, the innovative text banking service means customers can choose to receive text alerts that notify them of weekly balances, when a large debit/credit has been made and when they are approaching their account limit.
Barclays also picked up a 2010 Financial Innovation Award for 'Improving the Customer Experience' through its Customer Discussion Document (CDD), which is a tool that allows customers to evaluate their finances.
Barclays is a major global financial services provider engaged in retail banking (current accounts and savings accounts), credit cards, corporate banking, investment banking, wealth management and investment management services, with an extensive international presence in Europe, the Americas, Africa and Asia. With over 300 years of history and expertise in banking, Barclays operates in over 50 countries and employs over 140,000 people. Barclays moves, invests and protects money and provides personal loans, ISAs, home insurance, life insurance, mobile banking and other services for over 49 million customers and clients worldwide. For further information about Barclays, please visit our website http://www.barclays.co.uk.