AnyPhone Messaging System Extends Smartphone Dating Revolution to Every Handset

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FreeDating.co.uk partners with Messmo, rolls out mobile dating for all users on any handset using unique mobile number for each member.

Freedating.co.uk, one of the UK’s largest free online dating sites, has mobile-enabled its entire userbase, regardless of handset.

Using Messmo's AnyPhone messaging system, new messages and alerts are sent as regular SMS text messages onto handsets, while uniquely allowing members to safely and seamlessly interact and reply, simply by replying to the texts as normal.

There are no fiddly codes to enter, and users’ mobile numbers are protected. This is all down to Messmo’s patent pending system, which uses a massive bank of mobile numbers to intercept messages and redirect them to either FreeDating.co.uk’s messaging system, or another member’s handset.

Dan Winchester, CEO of FreeDating.co.uk, said, “We are very pleased that Messmo has joined with us to extend the reach of FreeDating to mobile. With Messmo’s AnyPhone messaging system, we are able to let members receive and reply via text from mobile as they follow their favourite or hotlisted members on FreeDating.co.uk. Because it automatically creates a unique cell number for each member that you are following, our members are simply able to hit reply and send a text back immediately. It means that 100% of our member base now has access to a high quality mobile solution that integrates seamlessly with normal texting. I am seeing adoption growing at over 10% a week, and thousands more interactions each day between our members.”

Brendan O'Kane, CEO of Messmo, said, "Text messaging is far and away the killer mobile app, due to its universal availability and instant cut through. Messmo’s patent pending AnyPhone messaging system, by assigning unique cell numbers, lets members harness the power of SMS, while hiding user’s real mobile numbers, and giving them complete control to block unwanted conversations. For dating and personals sites, the AnyPhone messaging system is not only a new revenue source, but it also reaches all members on any handset, and any network.”

About Messmo
Messmo is a leader in mobile messaging solutions for dating, personals and social network communities. Messmo provides both text, mobile Internet and App based solutions to its clients, and helps communities extend the reach of their existing member-to-member communications onto mobile. Messmo has particular expertise in Push and payment technologies. Members are able to receive and reply to messages when out and about, thus increasing retention, interactivity and revenues. For more information, visit http://www.messmo.com.

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Morgan Tester
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