Marin Software Expands International Presence in Asia, Partners with Baidu

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New offices in Shanghai and Singapore, combined with Baidu integration, provide increased support for global advertisers and agencies

Marin Software, provider of the leading paid search management platform, announced today it has expanded support for global advertisers and agencies operating in Asia Pacific and Japan. Headquartered in San Francisco, with offices in London, New York, and Chicago, Marin now has now expanded its international presence with corporate offices in Singapore and Shanghai. The company has also partnered with Baidu, the leading Chinese language Internet search provider, to deliver fully integrated reporting, management, and optimization of Baidu campaigns from directly within the Marin Software platform. This continued expansion, coupled with a platform that supports global search engines, languages, and currencies, enables Marin Software to deliver enterprise-class support for agencies and advertisers operating in Asia Pacific and Japan.

Key Facts:

  •     Advertisers and agencies running large-scale paid search programs are increasingly turning to Marin Software to improve the performance of their worldwide marketing campaigns. Marin is expanding its presence in Asia to ensure that global teams are fully supported by local resources, opening an office in Singapore city-center and downtown Shanghai. These offices will provide localized support for multinational and regional clients throughout Asia Pacific and Japan, including current customers: Razorfish, Salesforce, Neo@Ogilvy, Ayudante, and RedBricksMedia.
  •     Marin Software’s platform is now fully integrated with Baidu, the leading Chinese-language Internet search provider, allowing search marketers to more effectively analyze, manage, and optimize campaigns running on Baidu. With Marin, marketers now have access to over 60% of Chinese searches, enabling them to efficiently expand their marketing reach to the world’s fastest growing online population.
  •     In addition to local support, Marin Software offers advertisers in Asia all of the tools they need to run successful paid search programs. Marin Software supports advertisements and keywords in local character sets and currencies, enabling users to manage and report on campaigns across countries within a single interface. The Marin Software interface is also available in local languages, including Simple Chinese and Japanese, ensuring rapid adoption and ease of use for multi-national teams.

Quotes:
“Delivering an enterprise class platform for managing paid search requires attention to the unique needs of global advertisers,” said Ed Stevenson, Managing Director for Europe and Asia Pacific at Marin Software. “By this March, Marin will have regional service hubs on five continents – with offices in North and South America, mainland Europe and the UK, Asia, and Australia. Unlike companies that use resellers to service these markets, we believe the complexity of each market requires a local presence. At Marin, we are building more than just a product; we’re building an organization designed to deliver exceptional results for global advertisers through multi-national campaign coordination and localized service.”

“As one of the world's largest full-service digital media agencies, we understand the importance of global operations that provide shared processes and infrastructure, combined with local accountability,” said Susana Tsui, President of Asia Pacific at Neo@Ogilvy. “Singapore is a critical hub for agencies operating in Asia, and Marin’s commitment to a regional hub here is indicative of their commitment to our success throughout China, Japan, and the Pacific Rim.”

“We are very glad to see Marin Software’s successful integration with the Baidu API,” said Mr.Wang Zhan, VP of Products at Baidu. “We believe this integration will provide Baidu.com advertisers with a sophisticated technology to improve campaign management efficiency, as well as online ads performance.”

About Marin Software:
Marin Software provides the leading paid search management platform for advertisers and agencies worldwide. The company’s flagship product, Marin Search Marketer® is designed to address the workflow, analysis, and optimization needs of enterprise-class marketers, saving time and improving financial performance. More than 800 brands rely on Marin Search Marketer to manage and optimize in excess of $1.8 billion in annual search spend. Leading advertisers and agencies using Marin Software include Razorfish, Neo@Ogilvy, University of Phoenix, Macy’s, KAYAK, PriceGrabber, Salesforce.com and Reply.

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Kari Moe Straley
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