75th Argos Catalogue Set to WOW the High Street

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Argos, the UK's leading general merchandise retailer, is launching its latest catalogue nationwide on Saturday 22nd January 2011. The 2011 Spring/Summer edition offers customers 20,000 affordable ideas for the season with over 5,000 new products to discover.

The Argos catalogue will appeal more than ever to the cost-conscious consumer looking to purchase affordable and energy saving products. Argos' strong value credentials are reinforced through 750-plus eye-catching catalogue WOW deals. An additional 50 Argos Value Range products have been introduced to increase the range to over 350 across kitchen gadgets, homewares and small consumer electronics. The new Argos catalogue has over 70 Energy Saving Trust recommended products from televisions to tumble dryers.

12 months ago heralded a new era for Argos as it unveiled a new logo and brand strategy. The evolution continues with a fresh, confident and modern catalogue cover that reflects the variety and choice of products that you get when shopping with Argos. The contemporary theme continues inside the catalogue with the inclusion of more creative lifestyle images and product page arrangements, generating strong visual support for existing lines and new product ranges from additional beauty products to exclusive outdoor living brands. Within technology, the Apple iPad makes its first appearance, along with an extended range of 3D TVs and the new Nintendo 3DS which launches at the end of March.    

Over 15,000 products are available in store and can be reserved immediately for collection on the UK's most visited high street website through Check & Reserve and the mobile Argos iPhone app.

Argos managing director, Sara Weller commented: "The launch of our new catalogue always brings big opportunities for our business. The 75th Argos catalogue sees us really delivering on our commitment to offer value and choice, taking great strides to ensure the catalogue remains an inspirationally convenient way to shop."

Note to News Editors: For more information contact Media Relations, tel: 0845 120 4365, mobile: 0771 3064079

About Argos
Argos is a unique retailer recognised for choice, value and convenience. It sells general merchandise and products for the home from over 750 stores throughout the UK and Republic of Ireland, online and over the telephone. In the last financial year, Argos sales were £4.3 billion.

Argos serves over 135 million customers a year through its stores. On average, 17 million UK households, or around two thirds of the population, have an Argos catalogue at home at any time. Argos expects to add around 10 stores this year and its internet site, http://www.argos.co.uk, was the most visited high street retailer online in the UK in 2009.

Argos is part of Home Retail Group, the UK's leading home and general merchandise retailer.

Home Retail Group has been awarded the Carbon Trust Standard which certifies that we have genuinely reduced our carbon footprint. We call our responsible approach 'the basis of good business'. Find out more at: http://www.thebasisofgoodbusiness.com


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