Parse.ly Closes $800K Financing Round

Capital will help Parse.ly grow its team to revolutionize the way users engage and interact with content.

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New York, NY (PRWEB) January 24, 2011

Parse.ly (http://parsely.com), the intelligent personalization and optimization engine for content providers, raised $800,000 from Blumberg Capital, ff Asset Management, Scott Becker (formely co-founder and CTO of Invite Media), Don Hutchison (formerly principal at Netcom, Work.com), Jeffrey Greenblatt (senior principal at Ankyra Capital) and Jon Axelrod (formerly founder/CEO at MusicGremlin).

The investment will be used by Parse.ly to increase its sales efforts, hire key staff, develop partnerships and ultimately build new ways in which news and blog content can be distributed and targeted.  Already, millions of users across the web are utilizing Parse.ly technology to connect with content they love. 

"In today's market, individuals discover and consume content through a variety of media that require site owners to rethink the way they engage users to drive them to and keep them on their site," said Sachin Kamdar, CEO and co-founder of Parsely.  "Parse.ly utilizes some of the best techniques available to understand an individual's interests and optimize their experience in real-time on and off a publisher's property." 

"Our team was excited to see the platform go live last year," said Andrew Montalenti, CTO and co-founder of Parse.ly. "Existing P3 sites have put our technology in front of nearly 10 million users. On one of our more successful launches, Parse.ly generated nearly 500,000 additional pageviews/month -- not bad for a zero-cost integration."

Parse.ly provides site owners with a simple integration path to its platform. Integration ranges from self-service products that can be dropped in with a single line of JavaScript to custom integrations that can power entire layouts of pages. This gives site owners a way to ease-in to the Parse.ly Publisher Platform (P3) with no upfront investment.

Whereas 2010 was about scaling from several thousand to several million users, in 2011 the company will build upon that success with some new services that are in development.  One is going to drastically change how and where users discover content on the web. The other will give site owners insight into their audience like never before.

Now that its early pilots have completed, Parse.ly is giving other, select publishers access to its platform to increase key, revenue-driving metrics.  Additional information can be found at http://parsely.com or by contacting the CEO at sachin(at)parsely(dot)com.  

ABOUT PARSELY, INC.

Parse.ly (http://parsely.com) connects you with content you'll love. Our technology understands your unique interests to personalize your experience on content sites across the web. We also provide site owners with in-depth, interest-level analytics about the intersection of their content and audience for editorial and ad sales teams. Millions of readers already use our technology to explore and engage with content, and publishers are seeing their site engagement increase dramatically.

Parse.ly was originally incubated at DreamIT Ventures (http://dreamitventures.com) in the summer of 2009, and is now located in New York City.  In 2010, its user-base grew from thousands to millions, with a lean team of three employees and no additional investment. Blumberg Capital, ffAsset Management, Scott Becker, Don Hutchinson, Jeffrey Greenblatt and Jon Axelrod join DreamIT Ventures as investors dedicated to supporting and sustaining the company's continued success.  

For more information, please visit http://parsely.com or email us at hello(at)parsely(dot)com.

ABOUT BLUMBERG CAPITAL

Blumberg Capital (http://blumbergcapital.com) is a classic, early-stage venture capital firm focused on investing in innovative and disruptive Digital and Social Media, SaaS/Technology Enabled Services, Mobile Technology and Internet companies. Blumberg strives to collaborate with exceptionally talented entrepreneurs with disruptive ideas and scalable business models to drive innovation and economic growth. The firm structures syndicates with other like-minded groups to increase reach and reduce risk for investees. The Blumberg global team brings industry expertise, relevant operational experience and strategic relationships to be a value added investor.

ABOUT FF ASSET MANAGEMENT

ff Asset Management (http://ffassetmanagement.com) was founded by John Frankel to be focused on companies that can be the low cost disruptive player in their industry.  These companies, coupled with the right management team and adequate financing, have the chance to grow significantly and become tomorrow’s leaders.
 
Mr. Frankel has served on the boards of Alerts.com, ClearPath Immigration, Klout, Patents.com, Phone.com StrongTech, The Goldman Sachs Trust Company, Track.com, and Voxy as well as the advisory boards of ORCAone and Transactis.

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