Wild Bird Centers of America Exceeds Its “Green Initiatives” Goal

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New environmental initiatives spurn surprising pay-offs.

The Wild Bird Centers of America, Inc. (WBCA), a premiere franchisor of wild bird specialty stores and dealers, has beaten its own “Green” Initiatives goal to significantly reduce its carbon footprint.

In preparation for our 25th Anniversary we set a goal to reduce our carbon footprint by 25%. “By January 2011 we had successfully exceeded a 50% reduction,” says Henrik Lehmann Weng, CEO.
Interesting facts:

  • New innovative recyclable packaging has removed more than a million carbon-heavy non-recyclable birdfeed bags from retail stores in more than 30 states.
  • Wild Bird Center shopping bags are now 100% biodegradable.
  • Trade-dress carpeting is 100% recyclable.
  • The green initiative has helped re-brand the entire business.
  • The green initiative is good for business.

Says Henrik Lehmann Weng, CEO:

“Customers have embraced our green initiatives and we have been surprised to see positive effects in other areas as well: it has helped build team-spirit among all stakeholders emphasizing that with our can-do attitude, we can achieve great things.

We live by our credo that we will do better by doing good! We are by no means saints in this field and we still have a long way to go before our corporation is carbon neutral, but our green results have been astoundingly successful and the creativity applied has been encouraging to watch.

This is a big step in the right direction. This initiative was less work but more fun with better results than we had imagined. Let your green wave take flight!”

The Wild Bird Centers of America is an industry-leading franchise and dealer system supporting about 100 retail outlets and stores throughout the United States and Canada. Visit http://www.wildbird.com for complete information about the Wild Bird Centers’ products and franchise and dealer programs.


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