mySpoonful Launches Free Music Service for Busy People

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New "spoonful" format profiles independent music artists, includes free MP3 downloads and is available by web, email newsletter and mobile

The mySpoonful music site and newsletter are short, sweet and to the point and cut through the clutter.

mySpoonful announced the launch today of its free new website ( and email newsletter that delivers new independent music to busy people. Three times a week, mySpoonful handpicks a single new artist that music fans should know about, and includes a free MP3 for listening or download. mySpoonful’s unique "spoonful" format of delivering music is concise, simple and consistent, and lets music lovers learn about new artists any way they want - via web, email, Facebook, Twitter and a mobile site, where people can play and download songs right to their smartphone or mobile device.

"mySpoonful is perfect for people who don’t have a lot of time, but still want to keep up on new music," said Dan Cohen, mySpoonful cofounder and CEO. "We're like the web version of the employee at the indie record store that always knows what new bands to listen to."

mySpoonful features independent music from a variety of genres, including rock, pop, hip-hop, electronic, folk and more, with a focus on up and coming artists that are outside the mainstream. mySpoonful's team of insiders, curators and tastemakers does all of the work of finding new music, sifting through thousands of bands and musicians and carefully selecting featured artists.

Each spoonful features a new artist and contains a free song download, an artist photo and an original bio from mySpoonful's team of writers. In addition, if a fan wants to learn more, each spoonful provides a video, links to other bands readers may like, live performance listings and a link to buy more music.

"mySpoonful is a great way for fans to easily find new music," said Jordan Kurland of Zeitgeist Artist Management and manager for artists including She & Him and Death Cab for Cutie. "The site and newsletter are short, sweet and to the point and cut through the clutter."

The mySpoonful founding team includes music and Internet veterans including Dan Cohen (CEO), Stacy Horne (Editor-in-Chief), and Amos Schwartzfarb (COO). The team's impressive track record and music and digital media credentials includes creating and leading several successful startups, work at Yahoo and Google, and producing and vetting talent for premier independent music events and festivals such as CMJ Music Marathon, Noise Pop, and the Treasure Island Music Festival.

The founders came up with the mySpoonful concept out of their homegrown passion and appreciation for discovering and sharing music. "We had a lot of requests from friends to recommend new artists, because they were 'out of the loop' due to work, family, and other life responsibilities," said Stacy Horne, mySpoonful cofounder and Editor-in-Chief. "We thought it would be a great idea to share our knowledge with fans who need some help navigating all of the information out there, and curate an online space for them to enjoy great new music at their own pace and on their own time."

Started as Spooonful, a regional weekly e-newsletter in San Francisco, mySpoonful already has a dedicated following of Bay Area email subscribers. As mySpoonful launches nationally this month, it has the potential to be one of the breakout online brands of 2011.

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Jesse P. Cutler

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