2nd Annual Sentiment Analysis Symposium to Spotlight Agency, Finance, Technology, and Social Media Thought Leaders, April 12, 2011 in New York

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Consumer and business sentiment and opinion hold unique value for marketers, customer service, public relations, and capital-markets traders. The second annual Sentiment Analysis Symposium, April 12 in New York, will bring together industry and research leaders in a focus on technologies, solutions, and best practices for extracting business and market intelligence from online, social, and enterprise sources.

"The Sentiment Analysis Symposium provides a unique opportunity for customer-experience and agency leaders to learn from and network with peers and industry and research experts and innovators." -- Symposium Chair Seth Grimes

A Visionaries Panel featuring Karla Wachter, SVP, Insight and Analytics, Waggener Edstrom Worldwide, Amit Seth, EVP, Global Media Products, The Nielsen Company, Jeff Catlin, CEO, Lexalytics and Katie Delahaye Paine, CEO, KDPaine & Partners, will headline the 2nd Annual Sentiment Analysis Symposium, the only event focusing on sentiment analysis of enterprise, online, and social content. The symposium, slated for April 12 in New York, will feature presentations by eBay, Aol, Maritz Research, RavenPack, and other business innovators. The event, organized by industry analyst Seth Grimes, targets marketing, finance, social media, and CEM executives, strategists, and staff. (http://www.sentimentsymposium.com)

“Businesses are eager to extract and exploit consumer and market sentiment and opinion from the broad array of information sources online and in the enterprise,” said symposium chair Seth Grimes. “The 2010 Sentiment Analysis Symposium provided a much needed common ground for customer-experience and agency leaders to learn about the technology and solutions from their peers and from industry and research experts and innovators,” according to Grimes, “and April 12, we’re going to do it again, only bigger and even better. We’ve lined up a great program, uniting thought leaders and experienced users from organizations that include eBay, Maritz Research, Waggener Edstrom, and Nielsen as well as start-ups and category leaders. The 2011 symposium will be a great learning and networking opportunity.”

Sentiment Analysis Symposium speakers represent a diverse set of backgrounds and companies. They all focus on extraction, measurement and analytics, whether representing an enterprise-software leader or start-up, research firm, an online information provider, publishing organization, or a consultancy.

Sessions that follow the opening Visionaries Panel include –

  •     “Mining Community Voices: Topics, Trends, Emotion and Opinions in eBay Community Data,” presented by Catherine Baudin, Principal Research Analyst, eBay Research Labs
  •      “Understanding the Voice of the Customer in Mobile Devices: Integrating Survey and Social Media Research,” with Michael House, Division VP, Maritz Research, and David Geddes, Vice President, Research and Development, evolve24    
  •     “Computers That Trade Off The News - Real Applications,” Armando Gonzalez, CEO, RavenPack    
  •     “Movie Sentiment Ranking Using Twitter Data,” Amit Moran, R&D Manager, AOL
  •     “Beyond Sentiment: How to Really Get Value out of an Automated System,” Katie Delahaye Paine, CEO, KDPaine & Partners
  •      “The Right Formula for Sentiment Success: Emotion, Clarity, and Intensity,” Josh Merchant, CTO & Co-Founder, Lymbix Inc

The program also includes a series of lightning talks – demo-presentations of new and innovative sentiment analysis tools, platforms, and solutions. SAS, OpenText, and Expert System are currently slated to present lightning talks.

Attendees will also benefit from an exhibitors area as well as informal peer-networking opportunities.

“The Sentiment Analysis Symposium was created to share information on the vast array of sentiment analysis solutions available. Content creation is exploding at a pace unseen before and marketers, researchers, customer service managers and investors all need help with analysis and measurement,” said Christine Sierra, Sentiment Analysis Symposium Marketing Director. “Attendees will learn about technologies, but also there are important networking and demo opportunities to be had. Whether you’re just exploring or have identified your needs, you are welcome to join us.”

Sentiment Analysis Symposium is produced by Alta Plana Corporation. More information including registration details is available at http://www.sentimentsymposium.com. Registration by March 1st qualifies for the Early Bird price of $795 (save $200).

All sponsorship and media inquiries, e-mail clbsierra(at)gmail(dot)com, or call +1 978-809-9640.

About Conference Chair Seth Grimes (http://sethgrimes.com)

Seth Grimes is an analytics strategist with Washington DC based consultancy Alta Plana Corporation (http://www.altaplana.com) and a contribution editor at InformationWeek. He is founding chair of the Text Analytics Summit and the Sentiment Analysis Symposium. Grimes is the leading industry analyst covering text and content analytics. He consults, writes, and speaks on business intelligence, data management and analysis systems, text mining, data visualization, and related topics.

About Conference Marketing Director Christine Sierra (http://www.linkedin.com/in/christinesierra)

Christine Sierra has 15 years of product management and marketing experience and currently holds the position Partner at Carlton PR and Marketing (http://www.carltonprmarketing.com). Most recently, she organized Boston Region Entrepreneurship Week (BREW Boston) and was previously VP Marketing for Lexalytics, a text analytics company serving the search, social media, and business intelligence markets. Sierra has also held senior roles at Genalytics (now Semcasting, Inc.), Datawatch, and Thomson Financial (now ThomsonReuters).


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Seth Grimes (conference chair)

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Christine Sierra

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