Marin Software Selected by AlwaysOn as an OnMedia 100 Winner
Leading paid search management platform provider recognized for creating new opportunities in digital media technology
Seattle, WA (PRWEB) January 25, 2011
Marin Software, the leading paid search management platform for advertisers and agencies, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. Marin Software was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
- Marin Software and the OnMedia 100 companies will be honored at AlwaysOn’s fifth annual OnMedia on January 31st, 2011, at The Paley Center for Media, New York. OnMedia is where Madison Avenue meets Silicon Valley. This two-and-a-half-day executive event features high-level debates on how the Internet is disrupting the world of marketing, branding, advertising, and public relations.
- The OnMedia 100 winners were selected from more than a thousand U.S. and international technology companies nominated by investors, bankers, journalists, and digital media industry insiders. The AlwaysOn editorial team and its partners at SAP, the Blackstone Group, KPMG, Silicon Valley Bank, SNR Denton, SecondMarket, and Bridge Bank, as well as industry experts across the globe scoured the entrepreneurial community to identify the top 100 private digital media companies
- "The make-up of the OnMedia 100 presents a poetic picture of the mega-trends AO's editors see driving the transformation of digital media and entertainment, namely the explosive growth in smartphones, social networking and social commerce, as well as the globalization of entrepreneurship," said Tony Perkins, founder and editor of AlwaysOn."We also uncovered a new trend that's creating high-growth company opportunity-the emergence of Web analytics as a powerful tool to help advertisers ascertain the 'wisdom of the crowd' and better target their marketing and branding pitches."
- “For the world’s largest advertisers, paid search continues to be a critical marketing channel for capturing sales and revenue, but it's also increasingly complex and competitive,” said Chris Lien, co-founder and chief executive officer of Marin Software. “At Marin Software, our core mission from day one has been to build a powerful platform marketers could use to improve the efficiency of their large-scale search campaigns and boost ROI across programs, and we are honored to be recognized by Always On with this award.”
About Marin Software:
Marin Software provides the leading paid search management platform for advertisers and agencies worldwide. The company’s flagship product, Marin Search Marketer® is designed to address the workflow, analysis, and optimization needs of enterprise-class marketers, saving time and improving financial performance. More than 800 brands rely on Marin Search Marketer to manage and optimize in excess of $1.8 billion in annual search spend. Leading advertisers and agencies using Marin Software include Razorfish, Neo@Ogilvy, University of Phoenix, Macy’s, KAYAK, PriceGrabber, Salesforce.com and Reply.
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn’s preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, Venture Summit Mid-Atlantic, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen Silicon Valley, and GoingGreen East. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand to spearhead the global innovation economy.