Beyond Groupon: New Social Selling Tactics To Boost The Bottom Line

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Ben Straley, CEO of Meteor Solutions, to speak about social commerce at MediaPost’s Social Media Insider Summit to be held January 30–February 2 in Key Biscayne, Florida

Meteor Solutions, provider of the leading social audience management platform for brands, announced today that company co-founder and CEO Ben Straley will join a panel discussion at MediaPost’s Social Media Insider Summit in Key Biscayne, Florida.

Key Facts:

  •     Straley will join the panel entitled “Social Selling: Using the Power of Friends to Boost the Bottom Line” to be held at 9:45 am on Wednesday, February 2, 2011.
  •     The panel participants will discuss how companies of all sizes, from large brands to small businesses, can deploy successful social selling programs that go beyond crowdsourced couponing. Representatives from OgilvyOne, Buddy Media, Gap, Gamestop, and Adgregate Markets will also join the panel.
  •     Straley will share insight from Meteor Solutions’ work with advertisers such as Microsoft, AT&T, and MTV Networks that shows how successful social media campaigns can have a direct impact on sales and revenue.
  •     Social Media Insider Summit is a combination of stimulating panels, speakers, roundtable discussions, and face-to-face networking activities with marketers, ad agency execs, social media experts, and other interactive industry practitioners all seeking to learn how the social media revolution can impact their businesses.

Resources:
About Meteor Solutions
About Social Media Insider Summit
Meteor Solutions on Twitter

About Meteor Solutions:
Meteor Solutions’ Social Audience Management Suite (SAMS) increases the effectiveness of marketing programs by growing social audiences and motivating online sharing. Marketers can also use Meteor to deliver advertising to brand advocates and the individuals they influence. Meteor’s technology platform is powered by the company’s patent-pending Tag & Trace™ Engine, which dynamically graphs sharing activity and identifies in real-time the social audiences that spread brand content. Meteor Solutions’ customers include some of the worlds’ leading global brands and agencies including Microsoft, AT&T, MTV Networks, Wunderman and others. Meteor Solutions is a privately held company based in Seattle, Washington.

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Susan Lusty
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