Bialetti Launches “White Hot” Cookware Sweepstakes on Facebook, Offering a Chance to Win One of 14 7-Piece Aeternum Cookware Sets

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Aeternum Cookware Features Nano-Ceramic White Non-Stick Saute Pans that are ECO-Friendly

Bialetti Aeternum 12” sauté pan

Bialetti USA today announced the launch of its first Facebook sweepstakes, where current and new “fans” of the Bialetti USA Facebook Page can enter for a chance to win one of 14 7-piece Aeternum cookware sets, with an approximate retail value of $189.00 each. The sweepstakes begins today, Monday 31, 2011 and ends on Monday, February 14, 2011 at 11:50 EST. No purchase is necessary to enter to win; Facebook users simply enter the sweepstakes at http://www.facebook.com/bialettiusa.

The Aeternum is currently the #1 nano-ceramic white non-stick cookware line in Italy. The unique white coating provides an extraordinary cooking experience and provides a healthier, greener way to cook because it is PFOA free. The ceramic surface also provides excellent thermal properties and even heat distribution, so dishes are cooked to perfection every time. The cookware line includes 8”, 10” and 12” sauté pans, a 12” deep sauté pan with cover, and a 2-quart sauce pan with cover.

For purchase, the amazing new line of Aeternum by Bialetti is currently available at Bialettishop.com and Amazon.com with a suggested retail price of $19.99 - $69.99 for individual pieces.

For more information on Bialetti USA, including official sweepstakes rules and privacy policy, please visit our Facebook page:http://www.facebook.com/bialettiusa.

About Bialetti:

Bialetti is an Italian brand of stove-top coffee makers and cookware products that’s bringing a unique combination of current yet accessible Italian design and quality at every price point. Headquarted in Coccaglio, Italy, Bialetti puts a face on the modern Italian’s unique approach to life, with a passion for all things good – style & design, food, friends, family and relaxation. Founded in 1933, Bialetti first came to market in Europe as the creator of the “Moka Express.” Today, the company offers an Italian-inspired line of cookware, kitchen tools and gadgets, as well as its wide-range of stove-top coffee makers.

Bradshaw International, based in Rancho Cucamonga, Calif., is a leading marketer of kitchenware products and is the distributor for Bialetti USA.

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Liza Sacilioc
Thought Bubble Creative
818-509-9275
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