Brandon Truaxe Sells Brainchild Brand for $72.1M

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Brandon Truaxe, founder and President of Canadian luxury skin care brand, Euoko, has entered into a definitive agreement to sell the brand for $72.1M.

Brandon Truaxe, founder and President of Canadian luxury skin care brand, Euoko, has entered into a definitive agreement to sell the brand for $72.1M.

“It has been a journey filled with passion and dedication for all of us. And today is an exciting day filled with pride. This transaction will enable the brand to continue to establish itself as a global leader in the narrow market of ultra premium skin care,” said Brandon Truaxe in a statement.

Founded in 2003 by Brandon Truaxe and Julio Torres, Euoko is represented through luxury department stores and premier retailers in more than 20 countries. These partners include Barneys New York (USA nationwide), Bergdorf Goodman, Printemps, The Ritz-Carlton, Harrods, Liberty and Lane Crawford.

Questions and comments regarding this press release should be addressed to Fiona Maliff-Walsh via ir(at)euoko(dot)com.

*Reviewed for distribution in Hong Kong

Forward-Looking Statements

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, including without limitation those statements regarding the effectiveness of our products, our ability to establish Euoko as a strong brand, to achieve distribution in retail channels or to be able to exploit, develop, acquire, finance, operate, or make profitable, any of the commercial opportunities discussed or described herein. These forward-looking statements are not historical facts and can be identified by the use of forward-looking words or phraseology such as “expands”, “excited”, “enjoys”, “entered”, “forward-looking”, “expansion”, “expected”, "believes," "expects," "may," "intends," "anticipates," "plans," "estimates," “nearing”, “expect”, “growth” and analogous or similar other expressions intended to identify such forward-looking statements. Actual results could differ materially from those reflected in such forward looking statements. We will not assume any obligation to update any of the forward-looking statements to reflect any events, facts, or circumstances that may arise other than as may be required by applicable law or regulation.

Read more: http://www.benzinga.com/press-releases/11/01/p813589/truaxe-agrees-to-sell-euoko-for-72-1m#ixzz1CZ1GOZkD

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FIONA MALIFF-WALSH

14166573456
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