Everlast Composite Siding to be Displayed at Boston Area Home Shows

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Everlast Composite Siding will display at 10 Boston area home shows. Although Everlast has been a huge success in other markets its use has been relatively limited on New England homes. The staff at Everlast Composite Siding see a great opportunity in letting people see, feel and hear about Everlast in person.

Everlast Composite Siding is a relatively new product to the Boston market and seeking to expand brand awareness. As a Boston Siding Contractor, Everlast’s focus is to introduce their innovative composite siding product to New England homeowners, builders, and architects. Everlast will exhibit siding sample displays at 10 Boston area home shows during the Spring 2011 home show season starting in January and ending in April. The display includes a 20ft wall of Everlast Siding in various colors, images of the siding installed on homes, and complementing trim products. The Lead Project Consultant for Everlast Composite Siding is Mike TrouernTrend who recently said, "It's the type of product you have to see and feel in person to understand how remarkable it is. We had a huge response with our New England role out in 2010 and we are expecting a steady demand for Everlast this year and beyond."

The shows include the Boston Home Show at Suffolk Downs, the New England Home Show at the Seaport World Trade Center, the Massachusetts Home Show at the Hynes Convention Center, the North Shore Home Show at Shiners’ Auditorium, the Rhode Island Home Show at the Providence Center and the Northern Rhode Island Home Show at Twin River among others.

Everlast Composite Siding was designed to be used in regions such as New England where the desire of homeowners is to have traditional and authentic looking siding without the tedious and expensive maintenance. The focus of Norandex Building products (One of the largest building suppliers in the U.S.) was to design a thick, durable, paint-free, siding plank that look exactly like real wood. The market for synthetic and composite siding products has expanded greatly over the past 15 years, and manufacturers and distributors see New England as an area of significant growth potential. The most widely used composite siding product is fiber cement siding which is more durable than wood but still requires painting and is prone to moisture damage. Everlast composite siding is positioned to capture the demand for realistic looking siding that doesn’t require painting and rigorous maintenance.


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Mike TrournTrend
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