Lorél provides a mobile platform that allows shopping malls to strategically position themselves within this new marketing medium with a rich shopping mall centric mobile application that is practical, efficient, and habitual among the consumer market.
King of Prussia, PA (PRWEB) February 15, 2011
Lorél Marketing Group (Lorél), a full-service marketing agency, today announced the launch of its mobile platform designed for shopping centers to create their own branded mobile application to help consumers plan their shopping trip to the mall.
Today, a typical shopping center with the number of stores and parking locations can be overwhelming for consumers who are trying to find a certain store or a specific item to purchase. Or which location to park their car based on the stores that they want to shop in. The mobile platform provides consumers with the ability to easily create a personalized itinerary to better manage current store sales and events, as well as an interactive mall map to conveniently plan out desired shopping destinations. The full list of shopping features available on the Lorél mobile application can be viewed at http://lorel.com/lorelmobileapp.
Additionally, the individual shopping centers are continuously looking for innovative ways to engage more with the consumer and drive the consumer to their shopping destination while promoting their brand value. The Lorél mobile platform allows for each shopping center to deliver its own branded mobile customer experience. The mobile platform integrates with the shopping mall existing store directory and website to deliver the most up to date store information, sales and mall events. Now, mall owners have a vehicle to quickly launch their own branded, mall specific mobile application to deepen their customer engagement, loyalty, and increase store sales and foot traffic.
An eMarketer article entitled “What Shoppers Want from Retail Apps,” implies that as smartphone usage continues to rise, more and more consumers are looking to their phones as a shopping aid – seeking information such as store location, product research, and deals. However, shoppers are feeling that the retail industry is trailing behind, not making this information readily accessible.
Lorél’s mobile platform - a robust mall branded consumer friendly application that provides store location, product information, deals and events. The app is equipped with tracking and analytical capabilities to give mall owners better consumer insight on what their shoppers are interested in and aid with the marketing initiatives at the mall level.
“Within the competitive market of the online space, Lorél provides a mobile platform that allows shopping malls to strategically position themselves within this new marketing medium with a rich shopping mall centric mobile application that is practical, efficient, and habitual among the consumer market. Mall owners now have a cost-effective vehicle to directly engage more with their shoppers” – Carl Rudnick, CEO. Lorél Marketing Group.
The mobile application platform comes with a number of engaging, interactive shopping features; each providing the user with a more comprehensive, efficient, and entertaining shopping experience. The app is available on the iPhone, and is currently being developed for the Android.
Floor Maps & Parking Information
Allows the user to navigate the mall map WITHOUT the need for GPS or WIFI. Once the shopper downloads the application, they can get interactive navigation without the service restrictions of an internet signal. The Parking features enable the shoppers to save their parking location and then retrieve the information at a later stage. The user's GPS parking location is saved within the application, which can later be retrieved at the end of his/her shopping trip.
Store Deals & Events
An expansive list of details of all the stores in the mall is available within the application. The details include available items in the store, a caller feature, deals and events within the respective store, the closest parking lot relative to the store, the position of the store within the mall, etc. The shopper can also search for a particular store, a particular category of stores, as well as sort the stores based on the names, etc.
Retrieving details of events that are scheduled at the mall and within different stores are accessible in the application. The data is automatically updated from the server to ensure the information is always current. The stores where the events are scheduled are plotted on the map and the shopper can get all the details pertaining to the events from within the application.
Tracking & Analytics
The Lorél mobile platform provides analytical tools that give you insight into the shopper’s product interests, as well as behavioral and transactional data.
Other available features include a restaurant finder and caller, directions to the mall, weather conditions, mall email and newsletter sign up option, as well as various social sharing capabilities.
To learn more about the new mobile application platform for shopping centers being offered visit http://lorel.com/lorelmobileapp or contact Sebastian Pistritto at 610-337-2343 or email spistritto (at) lorel (dot) com.
Lorél Marketing Group is a full-service, multichannel marketing agency in its twenty-fifth year of accelerating the measurable success of leading lifestyle and healthcare brands. We specialize in insight mining, strategy development branded creative and measurable marketing promotions that embrace integrated online and offline tactics. Lorél has been directly involved in mapping and motivating consumers' brand affinity and purchase activity across every marketing channel. By leveraging strategic, passionate problem solving, Lorél employs earnest collaboration. Over 70 people strong and privately held, Lorél provides the critical mass warranted to think, solve, and execute quickly across every discipline. Visit http://www.lorel.com
Lorél Marketing Group 590 North Gulph Road, King of Prussia, PA 19406