Birmingham, AL (PRWEB) February 1, 2011
In producing this commercial, Fixed Point Foundation hopes to encourage fans to look up John 3:16 and consider its meaning. The spot ends by directing viewers to a website (lookup316.com) where the verse appears along with a simple explanation. Neither the website nor the commercial sell a product, ask for money, or promote a political agenda. It doesn’t even promote the sponsoring organization. The idea is to encourage viewers to consider their source of ultimate hope and purpose.
Fox Sports rejected the commercial on the basis that it contained “religious doctrine.” Of course, it seems one can advertise just about anything else. Few movie trailers are deemed too violent or commercials too sexual for primetime. But religious messages, even ones that are part of the sport and encourage viewers to decide for themselves if the message is a worthy one, are unacceptable.
In spite of Fox Sports’ rejection, the ad will air in some regional markets, starting with the state of Alabama. It is part of an initiative called “LookUp 316.”
The ad can be viewed at http://lookup316.com/?page_id=141
Below are the details:
WHEN: February 6, 2011; 5:30 PM Kickoff; Lookup 316 commercial will air twice locally during the game. Website is http://www.lookup316.com.
About Fixed Point -
Fixed Point Foundation is committed to promoting a confident Christianity in the public square, fortifying the minds of Christians and challenging the faith of skeptics. Fixed Point Foundation is located in Birmingham, Alabama and is a registered 501c3 organization. http://www.fixed-point.org
For more information, or to schedule an interview, contact:
PR and Events Coordinator
Fixed Point Foundation