Intela’s proprietary email distribution platform and lead submission technology allow us to more effectively market to consumers and promote advertisers.
(PRWeb UK) February 1, 2011
Intela, a leader in online lead generation and email marketing, celebrates its fifth anniversary today. When Jim Mansfield, Intela CEO and founder, started the company on February 1, 2006 with only four employees, Intela primarily focused on email marketing. Since 2006, Mansfield has added affiliate network and lead generation to the business, substantially broadening Intela’s scope and capability for meeting the needs of its clients.
Intela continues to attract top-tier clients, with prestigious companies such as Apple, T-Mobile, Mazda, and Vodafone topping the list. Experiencing significant growth, Intela had a record Q4. This is especially impressive during a down economy and showcases Intela’s strength entering the next five years.
Mansfield credits Intela’s growth in part to technology. “Over the past five years, we have made significant investments in Intela’s technology to establish our competitive advantage. Intela’s proprietary email distribution platform and lead submission technology allow us to more effectively market to consumers and promote advertisers. “
Simon Poole, Intela CFO since September 2009, adds that achieving a record increase in revenue in Q4 2010 can be attributed to Intela’s swift international expansion, with 80% of that revenue coming from outside of the US. Luke Pursey, UK Managing Director for the past 12 months, agrees that with offices in the UK and the US, Intela’s reach quickly extends to numerous markets.
Intela’s past five years are indicative of the next five; there is consensus among executives that the future of Intela is bright. Pursey foresees continued growth in Europe, with new offices opening over the next 12 months to two years. In fact, the company has already outgrown their current office space in London and will need to move to a new space to accommodate their expanding team.
Mansfield expects revenue to double in 2011 from pre-investment in 2009. Poole explains that business continues to increase across Europe as more advertisers move online and away from television and newspapers. “There are huge opportunities in less-developed European markets. We will take what we learned from our current business to grow other European markets, including Spain, Netherlands and Italy. Our goal is to increase revenue 500% over the next three years.”
“Intela will continue to lead the way as a data-driven organization focusing on analytics, targeting, and associated technology over the next five years,” says Ryan Wilson, Intela Senior Vice President. Further building out their technology to use behavioral information and predictive algorithms based on consumer profiles allows Intela to understand who their customers are and what they want, thereby funneling them into the right campaigns for advertisers. Mansfield explains, “As we continue to expand into other countries, we will deploy our proprietary technology so that those markets are immediately benefited by Intela’s high quality, performance-based online marketing and lead generation expertise.
Intela is the global performance marketing company and leader in online lead generation and email marketing. Reaching 30 million households worldwide today and delivering over 50,000 leads daily, Intela connects advertisers with their most valuable target audience. In addition to the UK, Intela provides programmes and distribution in the United States, France, Spain, Germany, Netherlands, Italy, Canada, and Australia. In January 2010, Intela announced the closure of a £4.5 million funding round to support European expansion and the appointment of Mark Blandford and James Stoddart to its board of directors. In 2009, Intela was listed by Inc. magazine as one of the fastest growing private companies in America. Ranked at number 621 in the Inc. 5000, Intela has grown over 485% from 2006 to 2009.