Bay Area Discovery Museum Launches Center for Childhood Creativity

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The Bay Area Discovery Museum announced the launch of the Center for Childhood Creativity, a think tank focused on children’s creativity. Creativity is a critical leadership quality for success in the 21st century, yet schools and institutions do not adequately address this element of human development. The Center for Childhood Creativity plans to raise awareness of this critical need; develop products and services for nurturing creativity; generate original research and set the standards for creative programs for children in multiple disciplines; and syndicate content for maximum impact.

Golden Gate Bridge view from the Bay Area Discovery Museum, home of the Center for Childhood Creativity

“Children’s creativity is essential to America’s future economic competitiveness. Today’s creative children are tomorrow’s thought leaders and innovators,” said Executive Director Richard Winefield, Ed.D.

The Bay Area Discovery Museum announced the launch of the Center for Childhood Creativity, a think tank focused on children’s creativity. The Center raises awareness of the critical need for nurturing childhood creativity; provides creativity-focused services for parents, educators, activists, corporations and policymakers; generates original research and sets the standards for creative programs for children in multiple disciplines; and syndicates content for maximum impact.

“Children’s creativity is essential to America’s future economic competitiveness. Today’s creative children are tomorrow’s thought leaders and innovators,” said Executive Director Richard Winefield, Ed.D. “In 2010, IBM released the Global Chief Executive Officer Study, a study consisting of 1,500 in-person interviews with CEOs from around the world. These CEOs ranked creativity as the most important leadership quality. Our schools and institutions do not adequately address creativity, putting our culture, and our national economy and leadership, at risk.”

Advisors for the Center for Childhood Creativity include Daniel Pink, author of several New York Times bestsellers including A Whole New Mind; Dennis Bartels, Executive Director of the Exploratorium; and Rich Crandall, Director of the K-12 Lab at d.school, the Institute of Design at Stanford University.

With the founding of the Center for Childhood Creativity, the Bay Area Discovery Museum intends to lead the way toward closing the creativity-gap. With over 23 years of experience nurturing creativity in the arts, sciences and environment in hundreds of thousands of young children, the Museum turns now to the adults who influence policy and shape the next generation of leaders. The Museum plans to leverage its experience and expertise into a national center of excellence focused on children’s creativity.

The Center for Childhood Creativity defines creativity as the capacity for original thought, new connections, adaptive reasoning, and novel solutions. Recent research by Kyung Hee Kim, an associate professor of educational psychology at the College of William & Mary in Williamsburg, Virginia, noted that children’s scores on the Torrance Tests of Creative Thinking (TCCT) have declined over the past 20 years. “The TTCT measures the creative mind more broadly; it measures creative potential in many diverse areas such as art, literature, science, mathematics, architecture, engineering, business, leadership, and interpersonal relationships,” stated Professor Kyung Hee Kim. “The results indicate that all of the scores … have significantly decreased or have significantly started decreasing. The decrease has been more in recent years than earlier years.”

With the ever-accelerating pace of change in the 21st century, it is crucial for this decline in creativity to be reversed. A well-developed capacity for creativity will be an essential ingredient for success in many facets of life, as today’s children will grow up into a world of entirely new industries and new careers. “Creativity is the ability to give the world something it didn't know it was missing,” said Daniel Pink, advisor of the Center for Childhood Creativity.

The Center for Childhood Creativity represents the next-generation Bay Area Discovery Museum, shaping the lives of children and the future of leadership and innovation. For more information, please visit http://www.CenterforChildhoodCreativity.org.

About the Center for Childhood Creativity
The Center for Childhood Creativity ensures that today’s creative children are tomorrow’s thought leaders and innovators. Launched by the Bay Area Discovery Museum as a think tank focused on children’s creativity, the Center leverages the Museums experience and expertise to raise awareness of the critical need for childhood creativity; provide creativity-focused products and services for parents, educators, activists, corporations and policymakers; generate original research and set the standards for creative programs for children in multiple disciplines; and syndicate content for maximum impact. For more information, please visit http://www.CenterforChildhoodCreativity.org

About the Bay Area Discovery Museum
The Bay Area Discovery Museum is a one-of-a-kind indoor and outdoor facility at the foot of the Golden Gate Bridge, serving over 300,000 visitors per year on its 7.5 acre Sausalito campus. The Museum is recognized as the leading children’s museum dedicated to developing childhood creativity, nurturing future generations of creative thinkers and innovators. With this emphasis on creativity through play, we encourage children ages 6 months to 8 years to develop into curious, creative, adventurous lifelong learners and explorers. The Bay Area Discovery Museum is a Partner of the Golden Gate National Parks. For more information, please visit http://www.BayKidsMuseum.org

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Jennifer Caleshu
Bay Area Discovery Museum
(415) 339-3942
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