Bangalore, India (PRWEB) February 1, 2011
PharmARC, a leading provider of commercial solutions to the life-sciences industry, today announced the launch of its new Virtual Analyst offering.
Virtual Analyst is centered on enhancing revenues for customers by providing cross functional analytics support to sales managers and sales reps. Analytics and decision support would help reps tailor their sales activities to meet individual physician needs and enhance their sales efforts, thereby improving revenue performance.
Most sales force effectiveness (SFE) programs follow a top-down solution approach neglecting the unique complexities and nuances at the individual rep level. Virtual Analyst changes this model by putting the sales rep at the center of the solution.
“Pharmaceutical sales managers are faced with increasingly complex challenges affecting the effectiveness of their sales forces,” said Amit Sadana, President and CEO. “Virtual Analyst has been designed to help provide individual reps with cross-functional analytics support to maximize their potential and boost sales. This offering is about co-creating sales force effectiveness programs with the reps instead of prescribing one to them.”
PharmARC is a 100% life sciences focused company that provides analytic solutions for efficient commercialization of drugs and medical products. We enable our customers to make informed decisions related to their sales and marketing strategies, and implementation, yielding better ROI.
We work in all areas of sales and marketing analytics; our key focus includes market assessment, forecasting, competitive intelligence, epidemiology studies, and key opinion leader management.
Our customers include 15 of the Top 20 pharmaceutical companies and over 50 life sciences companies across United States, Europe, parts of Middle East, and the Asia Pacific region.
We are headquartered in Bangalore, India, with offices in Basel and New Jersey.
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