Pegeen Wright Associates Expands Educational Technology Consulting Services

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Pre-K–12 Educational Technology Consulting firm expands market research and content development services to meet growing demand.

Pegeen Wright Associates, an educational technology firm that provides strategic consulting, product, and content development services for Pre-K–12 digital learning initiatives, announced today at FETC that it has expanded its services in the market research and content development areas to respond to market demands for digital learning instructional materials:

  • Many textbook adoption states are expanding their adoption process to include digital programs
  • Sales of K—12 digital supplemental learning materials ($1.9b) are growing and have surpassed sales of print supplemental materials ($1.5b), SIMBA, 2010–2011
  • Publishers must respond with quality digital instructional materials

According to Ms. Wright, President, “Technology-based curriculum materials are becoming increasingly important. We are expanding our offerings to provide full service support for firms pursuing these digital learning initiatives.”

Joining the PWA team are Gare Thompson, Director of Content Development and Jocelyn Randles, Market Research Associate. Gare Thompson has over 25 years of publishing experience and has held executive positions at various publishing houses. He has authored over 200 children’s books, conceptualized and developed award-winning series, including Pair-It Books (Steck-Vaughn) and Reading Expeditions (National Geographic), and has developed content for a variety of digital learning projects. “The educational market is shifting to digital-based learning. At PWA, we develop content into creative and innovative products that are based on solid pedagogy and market research, meet Common Core Standards, and address the need for differentiated learning. We use technology to ensure teachers are able to manage, teach, and test a diverse classroom of learners, and we make learning fun.”

Jocelyn Randles is joining the market research team. Jocelyn is a British born ex-teacher with an Ed. M from Boston University and has specialized in market research for the educational publishing market for over ten years. Using qualitative and quantitative research tools, Jocelyn has an outstanding track record of conducting research, analyzing findings, and delivering actionable results. “It is essential for publishers to understand the needs and wants of customers if their products are to be successful. Market research plays an important role in all phases of product development and marketing including market exploration, concept development, product testing, and campaign support.”

Pegeen Wright states “I am so pleased that Gare and Jocelyn are joining our team. I’ve had the pleasure of working with them both over the years and have found them to be extremely creative and knowledgeable about the Pre-K—12 market. These additions allow us to extend and strengthen our service offerings to publishers interested in developing Pre-K–12 digital learning products.”

About Pegeen Wright Associates
Pegeen Wright Associates is an educational technology and content consulting firm that helps publishing, media, and nonprofit organizations create successful digital learning products. PWA provides expertise and services in educational technology product development, content/curriculum development, market research, and marketing & sales. Pegeen Wright Associates offers a systematic approach to help publishers make important strategic decisions, develop market-leading digital products, and maximize investments.

Charles Hubbard, Director of Business Development
Pegeen Wright Associates
chubbard (at) pegeenwright (dot) com


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