Lanikai Ukes Featured In Time Magazine

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The article discusses the resurgence of the ukulele into pop culture and promotes the success of the Lanikai brand.

Time Magazine’s January 31st issue features an article written by Tim Morrison entitled “A String Thing” which showcased a large photo of a Lanikai LU-11 soprano ukulele and several quotes by Hohner Director of Marketing and Sales, Scott Emmerman. The article discusses the resurgence of the ukulele into pop culture and promotes the success of the Lanikai brand.

“No other uke manufacturer was mentioned and the fact that Time Magazine looks to Lanikai as the leader in the category indicates its dominance in the uke marketplace,” commented Drew Lewis, fretted product manager. “The world is definitely embracing ukulele culture into popular music and we’re very excited to receive this recognition.”

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Drew Lewis
Lanikai
800-446-6010 ext. 3753
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