“Joe Pulizzi is the godfather of content marketing.”
New York, NY (PRWEB) February 2, 2011
9Threads, a marketing agency that specializes in providing strategic marketing and custom content services to companies in the Fashion, Beauty and Retail industries, has tapped Joe Pulizzi as the first member of its Board of Advisors.
As an author, speaker, strategist and coach, Joe Pulizzi blazes his own trail in the world of content marketing. Pulizzi founded the Content Marketing Institute, which consists of client-vendor matching site Junta42 as well as the international content marketing event Content Marketing World.
Awarded “Custom Media Innovator of the Year” by American Business Media, Recognized in ‘Who’s Who in Media Business’ by BtoB Magazine, and recognized as the ‘Most Influential Content Strategist’ via Lavacon, Joe travels around North America and Europe talking to marketers and business owners about how they are indeed publishers, and what they need to do about it.
9Threads, with its extensive experience in the business of fashion, beauty and retail, provides strategic marketing and custom content services to companies that are seeking ways to strengthen their brands and broaden their exposure to both B-to-B and B-to-C audiences across emerging and traditional channels.
“Joe Pulizzi is the godfather of content marketing,” said Lee Zapis, 9Threads Chairman. “All of us at 9Threads take great pride in knowing that Joe believes in our mission and people and is willing to lend his expertise to our team.”
Pulizzi informs both marketers and business owners across North America and Europe how to represent themselves as the publishers that they really are. “The majority of businesses out there still do not realize the impact they can make on their customers and prospects by communicating valuable, relevant and compelling content,” Pulizzi said. “By helping companies understand and practice this as well as providing the technology and expertise to create a holistic marketing environment to support those communications across both digital and print media, 9Threads is helping to shape not only a better business for those companies, but a better marketing world overall and I’m excited to help support that mission.”
9Threads is a strategic marketing and custom content agency that draws from deep-rooted fashion, beauty and retail expertise to help clients weave their signature style across the digital landscape, custom fitting websites, social media and mobile apps to business and sales objectives. Through meaningful storytelling, interactive dialogue and a certain aesthetic flair, 9Threads crafts multi-dimensional online brand experiences while maintaining a cohesive presence at every turn.
9Threads is headquartered in New York City, with a studio in Northeast Ohio. Recent clients have included United Legwear, BabyLegs, Cejon, The Mini Social, Soles4Souls, Dansko and SUEDEsays among others.