match Launches Going The Distance TV Campaign

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Match unveils the first of a series of adverts sharing the secrets of lasting love to promote relationship service matchaffinity.com

Time and again people tell us they want to hear from real couples in real relationships with genuine affinity

The first in a series of new TV adverts for relationship service matchaffinity.com will broadcast tomorrow as part the company’s ground-breaking ‘Going The Distance’ campaign. The ads, which are unscripted, feature real British couples sharing their secrets of lasting love.

The couples, found and filmed by documentary makers, FreshOne, were interviewed as part of a six week, 1,500 mile journey across the UK in a motorcycle and sidecar, which is due to end on Valentine’s Day. British couple Mike and Alanna Clear and matchaffinity.com hit the road with the goal of uncovering the secrets of lasting love by meeting couples from all walks of life with fascinating and heart warming stories to share. Their progress has been charted via tweets, blogs and webisodes across twitter, facebook, YouTube and at http://www.goingthedistance.co.uk.

The multi-million pound campaign will air across terrestrial and multi-channel TV starting from tomorrow (1st February). The 30” and 10” spots for matchaffinity, a service which suggests which members are likely to be compatible based on an in-depth affinity questionnaire, invites viewers to start their lasting relationship at matchaffinity.com. The first in the series of adverts can be viewed here.

Speaking ahead of the launch of the adverts, Katie Sheppard, Head of Marketing UK & Ireland at match, said; “Time and again people tell us they want to hear from real couples in real relationships with genuine affinity. With the help of Mike and Alanna, we’ve met hundreds of couples from all walks of life with different stories to tell that will help our members start their own lasting relationships. We hope people enjoy them and continue to contribute their secrets to lasting love at http://www.goingthedistance.co.uk.”

Notes to editors
The first in the series of TV spots can be viewed here. The YouTube embed code for the video is available on request from Gareth Thomas / James Ellerington at matchcorporate@brands2life.com

About the journey:
Mike and Alanna’s inspiration for the trip came when they tied the knot two years ago. As happy newlyweds they were surprised to learn that over half of British marriages now end in divorce, so they decided to embark on a quest to discover the secrets of those couples whose relationship has gone the distance. Travelling from Alaska to Argentina, they met and interviewed couples who all had something to share about the secret to a lasting relationship.

Armed with the insights from their previous trip, Mike and Alanna then embarked on a fascinating journey on home soil, fuelled by a desire to find out how British couples make their relationships work. And inspired by Mike and Alanna’s quest to find love, Fresh One Productions have following their journey and the people they met along the way in a documentary film. The UK-wide journey began in Scotland on January 5th 2011.

To find out more about Mike and Alanna’s journey, and share your secret to a lasting relationship, go to: http://www.goingthedistance.co.uk.

About Mike and Alanna:
Mike (31) and Alanna (31) both live in London, and have gave up their jobs in the media to take this epic journey. They met on a blind date in 2005 and were married in 2008 after Mike proposed at Gatwick Airport. They describe themselves as ‘mouth and trousers’ – Alanna is outgoing and talkative, whilst Mike is pragmatic and efficient.

The first leg of their journey from Alaska to Argentina was self-funded (with the help from friends donating to a ‘honeymoon pot’ as their wedding gift), and a loan of the bike and side car from a motorbike manufacturer. They were supported on their UK adventure by match.

About Fresh One Productions:
Emmy Award-winning Fresh One Productions have been the creators of exciting and challenging programmes for almost 10 years, starting with ‘Jamie’s Kitchen’ in 2002. Since then, the company, which is part-owned by Jamie Oliver, has helped change government policy with ‘Jamie’s School Dinners’; worked with celebrities as diverse as Sophie Dahl, Neil Morrissey and Jonathan Dimbleby; and won a prestigious Emmy Award (with Ryan Seacrest Productions) for the ABC series ‘Jamie’s Food Revolution’.

About Mother:
The Going The Distance campaign has been created in partnership with Mother. Mother is a creative communications agency working with a host of well known UK brands to create innovative, entertaining and relevant communications blurring the boundaries between advertising and entertainment content. Clients include Match, Stella Artois, Ikea, Coca-Cola, Boots & Unilever,

About match:
match is the company behind the UK’s best known dating and relationship sites - match.com and matchaffinity.com. On match.com you can search for your matches yourself whilst matchaffinity.com suggests compatible matches based on the results of its in-depth affinity questionnaire. Since 2005, over 10 million members have joined our sites to start their very own love stories. Based in London's Leicester Square, match is part of MEETIC, Europe’s dating leader.

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Gareth Thomas / James Ellerington
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