A Dealer's Guide To Recovery & Growth
Houston, TX (PRWEB) February 1, 2011
CAR-Research XRM, a single-source CRM solution uniquely branded as; "XRM, Exceeding CRM" today announced a strategic alliance with the Joe Verde Group. For the first time auto dealers now have powerful cutting-edge CRM/Marketing technology combined with Joe Verde's industry-leading sales and management process training, to turn technology into an investment instead of an expense. The combination promises to increase customer retention and recapture management skills, accountability, closing ratios and vehicle sales at auto dealers nationwide. The full system will be demonstrated at booth 4285N at the 2011 NADA Convention and Exhibition in San Francisco, CA, February 5-7.
The combined systems will work as follows:
Upon entering the showroom the customer's drivers license is swiped, entered into the CAR-Research XRM system and a profile is created so the salesperson can start working the deal. If a car shopper leaves without purchasing a vehicle, within hours CAR-Research XRM will have contacted the customer and tied it all together in a hot lead report with all data as to why the customer did not buy.
CAR Research XRM's Unsold Research Call Center calls the customer and finds out: A) the ad source that brought the customer into the dealership; B) why the customer did not buy-- what was the barrier - payment or price objection, trade value, was the sales person rude, etc., and C) were the correct 'road to sale' processes followed; was there a test drive and product presentation, etc.
The dealer can then take this data from actual customer input and access all of Joe Verde's scripts, letters, and email templates, through a real-time link within the CAR-Research XRM software platform. These templates are specifically designed to help overcome customer's objections and close the deal. They provide follow up techniques developed from over 28 years of input from dealers and customers and are the most advanced, highly researched and tested strategies; providing the right words at the right time to deal with any objection a customer may have in the deal negotiation sales cycle. The dealership can then address these objections intelligently; reengage the customer, generate showroom visits, and eventually sell a vehicle to a previously unsold customer.
CAR-Research XRM also takes this data (provided by the customer) and creates in-depth reports which can help the dealership further improve operations. Reports can be broken down by specific salesperson, manager, or team and provide a real snapshot of exactly what the salesperson did across hundreds of customers. For example, the report might show that the salesperson is perhaps great at presenting and doing a walk around but horrible at getting a customer to take a test drive, which could increase the chance of sale by 50 percent. These reports can be used to help train and improve on any of these weak areas using the Joe Verde sales training techniques which can be directly accessed through the CAR-Research XRM platform.
"The combination of 45 years of research and development in indentifying the real objection a customer has instead of the false excuses that they give the salesperson with the ability to focus in on the exact response necessary to overcome that objection, is truly a revolutionary moment in automotive marketing and follow up process. This is what technology is truly meant to do for dealers, and finally someone has put it all together in a total complete CRM package," commented Kurt Kubicki, VP of Marketing for CAR-Research XRM.
Commenting on the alliance, Patrick Kelly, CAR-Research Senior Vice President stated, "I am extremely excited about this landmark alliance between CAR-Research XRM and Joe Verde. Combing the industry's most successful automotive sales training program with the most cutting edge CRM software and marketing tool is truly a groundbreaking event, and creates a powerful combination of technology, process, and accountability."
Joe Verde Sales & Management Training, Inc. (joeverde.com, jvtn.com), founded in 1985 with corporate offices in Southern California and Dallas, Texas, is consistently rated the number one automotive sales and management training company in North America with its focus on leadership, management and sales training for dealerships, dealer groups and manufacturers.
Joe Verde holds workshops across North America and pioneered Virtual Training with JVTN®. Mr. Verde is the author of "A Dealer's Guide To Recovery & Growth", "How To Sell A Car And Close The Sale Today" and publishes two monthly newsletters; "For All Managers In Sales" and "Selling Cars Today".