Washington, DC and New York, NY (PRWEB) February 1, 2011
The Daily Hookup (http://www.thedailyhookup.com), the first “social buying” service targeted specifically to gay men, is set to launch in New York City and Washington, D.C., with additional cities soon to follow.
The Daily Hookup will offer its members access to one relevant deal per day from marketers interested in targeting gay men. Members can register for this service using their Facebook accounts at http://thedailyhookup.com and will receive deals through Facebook messages or email no more than once per day.
Gay Social Buying
There are more than one million gay men estimated to live in New York and Washington, DC. The Daily Hookup (TDH) will utilize a social buying model similar to services such as Groupon and LivingSocial to provide discounted offers for high quality goods and services. But unlike other social buying services, which extend blanket, mass market offers to all comers in a given location, TDH’s invitation-only service will tailor its offers to the high quality goods and services specifically sought by upscale, urban gay men.
“The Daily Hookup will hook up gay men with amazing deals to the top end businesses they most frequent or want to frequent,” said Mario Correa, CEO of TDH. “Our members represent a highly desirable consumer demographic – these are the consumers that businesses want,” explained Correa.
Quality Control for Deals
TDH is partnering with hip, urban businesses, including restaurants, nightlife, fashion, fitness and personal services, interested in attracting TDH’s highly sought-after member base. The company is currently targeting businesses in those neighborhoods most frequented by gay men in New York City and Washington, D.C.
“Our members’ pockets are better endowed than the average consumer – and they deserve deep discounts reflective of the taste and style of the sophisticated trend-setters they are,” said Correa.
“We are extremely selective and rigorous in our evaluation of potential business partners and opportunities for our members,” said John Stubbs, Director of Business Development. “It’s harder to get into our deal pipeline than it is to get into Harvard – less than 5% of businesses we consider meet our standards.”
For a limited time, TDH is opening up a window to register to receive deals as a “Founding Member” at http://thedailyhookup.com. Once TDH reaches its target launch membership, the service will be closed to the general public and available on an invitation-only basis. Members to The Daily Hookup will be allowed to invite a limited number of friends for membership.
TDH has successfully completed its first round of financing and is staffing up in NYC and DC. Campaigns announcing the service are set to run immediately. TDH is currently building its member base of gay men in New York and Washington, DC and is working with business partners to set a publication schedule for deals. TDH anticipates launching its daily deal service to members in March 2011.
For more information:
Have questions or want to schedule an interview with the CEO?
Frank Maisano, Public Relations
Have a business that wants TDH members as customers?
John Stubbs, Business Development