The All New 4 Jesus Project Leads the Christian Music Community by Drawing on Current Grassroots Trends

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A brand new Christian nonprofit, the "4 Jesus Project," is busting onto the music scene. Based out of Texas right next to the music capital of the world, Austin, the organization places emphasis on the increasingly popular "local" trends.

The Christian music industry in the United States is a money making machine. Unfortunately, this oft-overlooked sub-market is extremely difficult for a musical artist to break into. The 4 Jesus Project is taking a new approach. "Little Man" Christian music they call it, and Cody Miles, one such "Little Man" is convinced this new approach is a clear cut recipe for success.

Cody is a member of the Christian Rap group Kenosis. "There are multitudes of Christian musicians in every church. There are multitudes of churches in every city. It's a huge amount of talent and passion that's being wasted everyday, simply because the industry requirements cannot be met by these people."

John Vandivier, co-founder of the project, says these "industry requirements" essentially amount to money. His idea was to create an organization that helped these struggling musicians by giving them money and public exposure. The 4 Jesus Project has now been accredited by the state of Texas as a nonprofit, and the IRS is in the process of taking this status country wide. "We're only in our second year, an infant stage," he says, "but our plan is simple and solid. We appeal to the Christian churches for donations. We take them and use them to hold concerts to publicize local Christian bands. We then award prize money to the favorite local bands."

Stay tuned because this leading-edge organization is sure to be making even more industry headlines very soon.

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John Vandivier
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